Hasta La Ideas

It’s decision day for the hosting of the 2018 World Cup, but we thought we’d show you a project to tie in with the 2014 event, to be held in Brazil, with some beautiful graphics courtesy of Siggi Eggertsson

A Copa Das Pessoas (People’s Cup) is a film about how fans feel about football. It was put together by agency BOCA during the last World Cup using footage from 32 filmmakers, one each from the 32 participating nations, for Brazilian sports brand Olympikus. Eggertsson created graphics for the DVD packaging, website and related merchandise.

Here’s an excerpt from the film – the fan’s reactions from about five minutes in are particularly good. Watch the whole film here

Can’t decide on the right cover for that catalogue? Why not let fate lend a hand? How the local bingo hall became a vital part of the design process of Happy Forsman & Bodenfors‘ newest project

The Swedish design studio was asked to produce the catalogue for the 2010 Torsten and Wanja Söderberg Prize, the major Nordic design award. The winners were the Front design group who, explains HF&B art director Andreas Kittel, are renowned for allowing “external factors to direct the design process”.

In this spirit, HF&B decided to allow their own ‘external process’ a say. “We simply went to the bingo hall next door to our office with a specially made form with four columns – for C, M, Y and K,” Kittel explains. “While playing, we noted the order of the bingo caller’s numbers: Four numbers determined the cover’s background colour. The following four numbers settled the colour of the text. In total, we had to collect 800 numbers to create one hundred covers.”

Each cover was made individually (in InDesign). HF&B entered the bingo numbers into the colour panel, turning them into colour values.

“The range of bingo numbers (1-75) is very well suited for the project,” Kittel explains, “because it makes the maximum sum of a four number sequence 294 – the total ink coverage in a printing press should not exceed 300%.”

To add to the fun, the designers even won 600 Kronor (about £50) while they were playing.

We know: there’s nothing like the term “supply chain” (along with the residual effects of Thanksgiving tryptophan and the less widely discussed wooziness associated with large annual doses of pumpkin pie) to get you clicking right back to your Cyber Monday shopping, but stay with us here. Meet the Sustainable Design Auditing Project (SDAP), a new working group that is taking on greenwashing by uniting designers, suppliers and manufacturers, academia, environmental nonprofits and other key stakeholders to develop environmental, social, and financial metrics for the graphic design supply chain. Led by Re-nourish and partner organizations including the Society of Graphic Designers of Canada, SDAP will focus not on establishing standards but on developing metrics that will tackle everything from energy use and toxicity levels to labor and employment issues and profitability. The goal is to help both companies and individual make informed decisions as they navigate the increasingly murky waters of sustainability. “There’s clearly growing corporate and consumer recognition of sustainable operations as a core element of a robust bottom line over the long term,” Jess Sand, a partner at Re-nourish, tells us. “And given that up to 80% of a product’s environmental footprint occurs at the design stage, it’s essential that designers have transparent methods of measuring the on-the-ground impacts of our work.” Learn more about SDAP and sign up to get involved here.

New Career Opportunities Daily: The best jobs in media.

In a particularly strong year for the UK, Aardman Animations’ work for Nokia, M&C Saatchi’s campaign for Dixons, and Brothers & Sisters’ Streetmuseum app for the Museum of London scooped a grand prix at the recent Epica Awards, along with Fred & Farid Paris’s ‘red’ posters for Wrangler…

Last week CR returned from helping to judge this year’s Epica Awards, which awarded the top prizes to some vivid photography, well-honed long copy, a charming animated short, and a great iPhone app that makes excellent use of a London museum’s photographic archive.

The film Epica d’Or was won by Aardman Animations, Bristol for the Nokia N8 Dot commercial directed by Sumo Science (using CellScope technology) and produced for Wieden+Kennedy London. In the press section, the Epica d’Or went to M&C Saatchi, London for the Dixons The Last Place You Want to Go campaign. The interactive Epica d’Or was won by Brothers & Sisters, London for the Streetmuseum iPhone app produced for the Museum of London (the work also won Epica’s special Mobile Award.) And Fred & Farid, Paris took home the outdoor Epica d’Or for their Red campaign for Wrangler. All the Epica D’Or winning work can be seen below.

Other Epica-related stats for your delectation are that France appears to have topped the country rankings with 69 awards, including 21 winners; while Forsman & Bodenfors, Gothenburg was the most successful entrant with 15 awards, including four winners. Y&R was the most successful agency network with eight winners from four countries. JWT Italy won the Integrated category with Heineken’s Are You Still With Us? campaign.

Epica D’Or in Film: Aardman Animations (UK): Nokia N8, Dot

Agency (& City): Wieden & Kennedy London
Creative Director(s): Mark McCall, Richard Dorey
Production Company (& City): Aardman Animations Ltd
Film Director(s): Sumo Science
Production Company Producer(s): Laura Pepper, Jason Bartholomew
Agency Producer(s): Lucy Russell, Lucie Georgeson

Epica D’Or in Press: M&C Saatchi (UK): Dixons, The Last Place You Want to Go campaign

Agency (& City): M&C Saatchi London
Creative Director(s): Simon Dicketts and Graham Fink
Copywriter(s): Simon Dicketts
Art Director(s): Graham Fink
Other(s): Typographer – Gareth Davies

Epica D’Or in Poster: Fred & Farid Group (France): Wrangler, Red campaign

Agency (& City): FRED & FARID GROUP, PARIS
Creative Director(s): Fred & Farid
Copywriter(s): Frederic Raillard, Farid Mokart, Feng Huang
Art Director(s): Frederic Raillard, Farid Mokart, Feng Huang
Photographer(s): Jeff Burton

Epica D’Or in Interactive: Brothers and Sisters Creative (UK): Museum of London, Streetmuseum iPhone App

Agency (& City): Brothers and Sisters Creative Ltd
Creative Director(s): Steve Shannon, Kevin Brown
Copywriter(s): Kirsten Rutherford, Lisa Jelliffe
Art Director(s): Lisa Jelliffe, Kirsten Rutherford

The full list of all Epica category winners (gold, silver and bronze) in film, print, radio, direct marketing, media usage, PR and promotions, design and imagery, web, and integrated can viewed on the results PDF here. More details on Epica 2010 at epica-awards.com.

The students of Pendleton Sixth Form Centre, Salford City College have been at it again – tackling the tricky job that is designing the CR cover. As with the fruits of last year’s project, we’ve picked some of our favourite efforts…

The students, under the tutelage of David Holcroft, were again asked to design a Creative Review front cover and double-page spread based on a chosen design agency as part of their BTEC National Diploma in Graphic Design.

“This year, however, we have explored some of the fantastic design agencies that we have on our doorstep in Manchester and produced covers that reflect their unique nature,” explains Holcroft. “The aims of the project were: to encourage students to take an active interest in the design industry; raise their awareness of editorial design; introduce them to InDesign whilst allowing them the opportunity to develop their conceptual work. Essentially, four birds with one stone.”

Each cover is based on a unique element that the student discovered about their design agency – a quote from their website, an ethos or individual approach, or anything else that seemed to separate them from other design agencies.

All of the work below was produced by 17-19 year-old students who have just started their second year on a BTEC National Diploma in Graphic Design.

The following five were ones that our art director, Paul Pensom, thought stood out; the four after that are a few of the CR editorial team’s favourites. You can see all the designs at the bottom of the post.

Dinosaur HQ by Ashley Tatum

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Unique by Jamie Hughes

Emotional Design by Jonathan Nugent

Brains by Jordan Smith

Love Design by Ryan Grimshaw

Metamorphosis by Katie Green

Beauty With Bite by Laura Green

Super Designers by Taime Rotchell

Hard Work by Benjamin Barke