Hasta La Ideas

Now existing comfortably in their new Stamford, Connecticut headquarters, Design Within Reach is continuing their push toward renewal after a rocky couple of years. And where does one go to feel alive again? France, of course. The company has announced that it has signed an agreement with the French furniture company, Tolix, for the exclusive rights to not only sell their products, but “distribution rights on the sale of Tolix to hospitality, corporate, educational, health care, and institutional design customers.” A nice get, considering how many designers and firms had been upset with DWR during those last few years before the company underwent a massive turnaround and began apologizing to people like Alan Heller and others. Here’s a bit about the new agreement from DWR’s CEO, John Edelman:

“We are extremely proud to partner with French brand Tolix. Its widely recognizable chairs and stools have been furnishing French homes and businesses for more than 70 years, and its iconic A Chair is widely considered to be the cafe chair in France. As the exclusive provider of Tolix furniture for contract sales in North America, we look forward to expanding its presence.”

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Design student Jiyoung Seo has created a little shelf with a flap of silicon to keep books in place.

Called Catalyst Shelf, the product canalso be used as a bookmark by slotting a book over the flap.

Jiyoung Seo is studying at HDK School of Design and Crafts in Gothenburg, Sweden.

Photographs are by Annie Song.

The following details are from the designer:

Catalyst Shelf

My shelves aim to invite the user to interact with its form. They utilize various “play signals” that engage the user to touch, feels, and react to the object. The shelf has the potential to stand alone, but the introduction of user participation can contribute to a full realization of its features. It is possible to redefind by the user experience.

This is a shelf with an unexpected tactile sensation when touched. Made mostly of silicon, the Catalyst shelf has a thinner layer on the upper part that holds things like books, papers, pens, whatever you want. And can also be used as a bookmark. A bookmark of your favorite page can make this shelf more special for you.

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