Ben Greenman Introduces 3*TYPE, the Future of Print

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Friends, we have seen the future of both typography and the whole print medium and we have to tell you, it is glorious. “Are you talking about the iPad or something?” you ask “Bah!” we scoff loudly (maybe too loudly, sorry). No, we are talking of the new 3*TYPE technology. Author and New Yorker editor Ben Greenman has taken on the roll of spokesperson for the company who is set to shake up all we know and completely revive the ailing medium of print, and made the big announcement on McSweeney’s. You’ll definitely want to read the whole thing, but here’s just a taste of the future:

Powered by revolutionary stereoscopic typography developed exclusively, this new technology will usher in a heretofore unimagined era in reading. This piece, the first ever printed with our proprietary 3*TYPE process, should serve as both an introduction and a primer. You may notice that certain words words are printed twice twice, first in roman and then, immediately afterwards, in boldface. You may also notice the offer, at right, for a special pair of glasses glasses. Order them — or, if you have them already, remove them from their plastic casing and put them on; you will notice that when viewed through these glasses, the doubly printed words appear to leap leap off the screen screen.

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Prepare to Laugh/Cringe Your Way Through Neutra Face

Remember when you told someone who isn’t related to the design industry either that you were going to see Helvetica or you recommended that they see it? Maybe this isn’t entirely universal, but we remember some of the reactions we received after following up by explaining what the documentary was about (this writer overheard his wife on the phone saying, “He’s going to see some movie about a font. Yeah, I don’t understand either.”) So keep that typography focus, but take that little glimmer of discomfort over the forced self-realization that you’re really kind of a nerd, and amplify it by a dozen. That’s what we felt while watching Neutra Face, the type-focused parody of a Lady GaGa song that’s currently making the rounds. You’ll laugh, but it’ll probably be an uncomfortable laugh, given that we’re pretty sure designers aren’t built for this sort of thing:

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Set Up Your Thomas Kinkade-Designed Pop-Up Christmas Tree in Mere Seconds!

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We’ve done a lot of poking fun at Thomas Kinkade and his painting of light recently and while usually we’d open with a statement like that in order to segue into an apology or some sad story about his personal affairs, but that’s not happening this time. Instead, we turn to the availability of a 6 1/2 foot Christmas tree designed by Kinkade. What makes this special edition tree extra special is that it comes in a round, flat container and when removed, pops up to its full height, pre-lit and everything (we highly recommend watching the video of it in action on Hammacher Schlemmer‘s site). In this busy world, it’s the perfect solution for a person who wants a Christmas tree but needs it now. Here’s a description of its beauty:

The fully decorated tree has two satin-like ribbons with winter holiday scenes inspired by Thomas Kinkade’s original artwork. Two hundred glistening clear lights are nestled among the branches and cast a warm glow onto 46 globe ornaments that are painted in rich holiday red and gold. The tree has two additional gold and burgundy ribbons, 15 velvet-like poinsettias, and a gold-trimmed bow tree topper.

If this is successful, we’re anticipating lots more pop-ups from Kinkade, given that he still has to pay off all those legal bills.

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Case Dismissed Over Nakedness at the Met

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Is it nudity week here at UnBeige? Sure, why not. We talked about Kim Cattrall getting naked to save art yesterday. And there was Terry Richardson‘s Pirelli calendar. And now here’s a third. The AP is reporting that two artists who staged a nude photography session at the Metropolitan Museum of Art, a museum full of nude painting and sculptures, have been let off the hook by a New York City judge. Here’s how they pulled it off (semi-pun only semi-intended):

Defense lawyer Thomas J. Hillgardner says [model Kathleen “K.C.” Neill] did nothing indecent while posing in an institution full of depictions of nudes. He says she was making art and he noted court rulings saying public nakedness isn’t necessarily lewd.

Prosecutors say they aren’t sure they could prove the charges beyond reasonable doubt.

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Working for HGTV Lands Designer in Hot Water for Insurance Fraud

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We don’t get to point to any of those “can you believe how stupid this law breaker was?!” stories very often because, well, this design field of ours is relatively sane. The worst that usually happens is the occasional copyright infringement case or someone taking advantage with spec work. But finally we’ve got our chance. The LA Weekly reports that designer Ronald Hunt had filed for disability several years ago, claiming he’d been injured on a job and could no longer work. Over those years, he’d racked up thousands upon thousands of dollars, which would have been all well and good and probably would have continued had he not been lured into television by HGTV. Hunt wound up appearing on a program on the home improvement network, hard at work without any sort of debilitating disability in sight. An employee at his insurance company saw the program, turned Hunt in, and now he’s just been sentenced to pay back more than he made and serve time on probation. Lesson learned: if you’re doing something wrong, don’t do it on HGTV. It’s a more popular network than you’d think.

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What Do Van Drivers, Designer Underwear, and Insurance Have to Do With One Another? No, Really, Were Asking

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Let’s stay in the UK for a moment longer as we add another entry into our collection of truly wonderful press releases. This one can’t top our favorite of all time, but it’s certainly staked it’s claim near the top. The title goes “UK Van Drivers Turn to Designer Underwear,” and it’s exactly what you think it’s about. Apparently there was a survey done among commercial van drivers (movers, plumbers, florists, etc.) and it was found that 71% of them “had invested in at least one pair of design underpants.” So this was clearly a press release from either a store that sells designer undergarments or maybe an undergarment manufacturer hoping to get into the lucrative van driver market? Nope, it’s from Swinton, a British insurance company. Beyond their connection to insuring vans, the designer underwear bit really has nothing to do with them. So we assume their PR firm, SKV Communications, either a) found they had nothing new to say about van insurance and just went with something goofy, b) are trying to make press releases readable and interesting, or c) desperately want off this account. Whatever the case, they should be applauded, because now we all know a fact about van drivers that we didn’t know we wanted to know (we still don’t) and Yves Behar has a new market to go after.

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White Donkeys + Black Paint = Zebras

DIYzebra.jpgSo goes the math at one Gaza Strip zoo. In a story ready made for ReadyMade, officials at the Marah Land Zoo decided to outsmart the animal import restrictions that had left their establishment woefully lacking in zebras by stocking up on white donkeys and black paint (OK, technically black hair dye). According to an Agence France Presse report, the donkey-to-zebra makeover is a two-day process done by a professional painter “and entails the use of sticky tape and French-made hair coloring” (although we have a feeling that the zoo director told the reporter from Der Spiegel that it was German-made). The zoo’s DIY zebras are a hit with patrons, who can also visit an aging camel, two ostriches, and a selection of birds.

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Someone Named Damien Hirst Launches Damien Hirst: You Got to Love Art!

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To end this writer’s day on a fun and funny note, we turn to a weird batch of strange found by way of Transracial. It’s the blog Damien Hirst: You Got to Love Art! which is run by someone named Damien Hirst from the central European country of Slovenia. On the blog, it highlights new work by the artist with names like “The Tunnel of Love Imagined by a Stunning Supermodel Just Before She Leaped From Her Swank Downtown Apartment to Her Death in an Apparent Suicide,” which is an empty black film canister, and “A Not Too Absurdly Impossible Possibility of Imagining Life as the Absence of Life” which consists of three pieces of doll clothing. What’s most surprising is that each piece listed on the site is available for just £1. There’s also Nothingthing.com, wherein Damien Hirst explains his work:

I am Damien Hirst. I am an unknown artist from Slovenia. I am doing art by doing art. My art glorifies the futileness of being an artist. It’s a parody of the belief in nothing. My purpose is to demystify everything that was mystified in the name of art. Art is a religion and I am an atheist. My goal is the appropriation of art as an intellectual interpretation to reverse the process of applying artistic value to objects and concepts. I am not just doing art. I am doing art by doing art. Which means that I am basically undoing art. I am Damien Hirst and I am artistic.

If art can be a urinal, a dead animal cut in half or even human shit then everything opposite to that has to be art as well.

We’re not sure who is behind all of this (maybe these guys?), but it’s a really funny, impressive batch of work. So much so that even Hirst himself, assuming it isn’t really him to begin with, might enjoy and appreciate it.

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TED.com love

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Looking for some design inspiration? Check out some of these video’s on the TED.com website (some new, some old, worth watching more than once). There are dozen’s more than this, of course, these are just a few that I’ve been watching lately:

Faux nostalgia, by Illustrator and humorist Bruce McCall

Comedian Ursus Wehrli tidies up art

Malcolm Gladwell on spaghetti sauce

Tim Ferriss: Smash fear, learn anything

Martin Seligman on positive psychology

James Rosenquist Reveals Jasper Johns, Jokester!

JJohns.jpgWhile it’s difficult to find a photo of the late Robert Rasuchenberg without a puckish grin, Jasper Johns tends to confront cameras with an expression of steely bemusement that stops just short of a glower. We like to think of it as encaustic personified. But don’t mistake Johns’s intensity for humorlessness, notes James Rosenquist in his memoir, Painting Below Zero, due out in October from Knopf. The New York Post‘s Page Six yesterday offered this excerpt from the book in which Rosenquist recounts a delightful Johnsian joke.

While [Johns] was working on a project with Edward Albee, he told me this joke using his high ecclesiastical voice. [He goes]: ‘This turtle was walking along and it was robbed by two snails. The turtle called the police, and when they asked him [what happened], the turtle said, ‘Well I don’t know, everything happened too fast.’ He’s an eccentric.

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