Modern in the Past Tense

The New York School of Interior Design recreates the seminal show “What Modern Was” in a new exhibit and discussion
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When the traveling exhibition “Design 1935-1965: What Modern Was” opened in 1991, the accompanying 424-page catalog startled the industry with its declaration that the Modern period was over, and should, from that point, be spoken about in the past tense. Subsequently revered as the bible for mid-century decorative arts, the heavy tome’s distinct perspective came from four years of scholarly research of the thirty-year period, led by Rutgers University art history professor Martin Eidelberg and acclaimed curator David A. Hanks.

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In celebration of the volume’s 20th anniversary, the New York School of Interior Design is recreating the landmark show in an exhibition dubbed “Modern in the Past Tense.” While the original selection showcased designs solely from the Montreal Museum of Fine Arts’ Liliane and David M. Stewart Collection, the updated display will echo the time period with chronologically-arranged photographs of interiors and architectural milestones, as well as furniture from various other private collectors.

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Another groundbreaking moment for the exhibition, in addition to the catalog’s bold claim, came when the team of 16 scholars separated the Modern period into five subdivisions. Designs were broken up into International Style Modernism, Biomorphic Modernism, Streamlined Modernism, Postwar Modernism, and Postmodernism. The timeline accompanying “Modern in the Past Tense” will add even more context to these categories, showing the cultural moments that helped to define each one.

The exhibition opens with a panel discussion with “What Modern Was” curators Hanks and Eidelberg, legendary collector Mark McDonald and modernist interior designer Ali Tayar. “Modern in the Past Tense” opens 26 October 2011 and runs through 12 January 2012 at NYSID.


The Light Bulb Conspiracy US Screenings Start on Saturday

“Planned obsolence: the desire, on the part of the consumer, to own something a little newer, a little sooner than is necessary.”

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Filmmaker Cosima Danoritzer’s documentary The Light Bulb Conspiracy will be screening in several cities across the United States starting this Saturday, October 22nd, in Miami, followed by screenings in Chicago on the 24th, New York on the 25th, Albuquerque on the 27th and Stanford on the 29th.

The synopsis:

Once upon a time… products were made to last. Then, in the 1920s, businessmen were struck by an insight: “A product that refuses to wear out is a tragedy of business!” Ever since then, manufacturers have been engineering their products to fail.

This film tells the story of Planned Obsolescence, showing how long-lasting light bulbs were suppressed by a secret cartel and how ladder-proof stockings disappeared without trace. Modern electronics come equipped with inbuilt ‘death-dates’, sending them to the landfills before their time.

But consumers have started rebelling, to save the planet and the economy…

The trailer:

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National Design Week Kickoff at Knoll

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Knoll, known for workplace furnishings, kicked-off National Design Week in New York City last week with an exhibition showcasing office furniture through the ages and an exclusive panel where Cara McCarty, curator of the Cooper Hewitt, discussed the future of design with Masamichi Udagawa + Sigi Moeslinger (Antenna Design) and Lee Mindel (Shelton, Mindel & Associates).

The event—inspired by Knoll’s win of the Corporate & Institutional Achievement Award earlier this year—drew a large crowd who came to hear about the future of design from current and past winners of the National Design Award at the Knoll showroom. The panelists touched upon the roles that human behavior and user experience play in defining the design process and how design affects quality of life, which is a tenet of the National Design Awards. In this, Masamichi Udagawa + Sigi Moeslinger of Antenna Design delved into their work with the MTA (in designing Metrocard machines and even subway cars)—thus providing plenty of humorous anecdotes about how the machines succeeded their work with Las Vegas slots.

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The exhibition highlighted key decades, harnessing the look of the 1960s (the era of the Mad Men) by featuring pieces like the 1961 Executive Table Desk by Florence Knoll, the 1963 Pollock Chair, and the 1950 Desk Lamp by Clay Michie. It concluded with the modern day office of featuring 2011 Antenna Workspaces and the Generation by Knoll chair by Formway.

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While Knoll is known for its iconic furniture pieces, its ability to consider and plan for evolving times is a large part of its award-winning success.

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Five Ways to Celebrate National Design Week

Saturday marks the start of National Design Week. Now in its sixth year, the Cooper-Hewitt, National Design Museum-sponsored series of programs and events (including the National Design Awards gala) falls in the middle of “Archtober,” New York’s inaugural Architecture and Design Month, which means that there are more ways than ever to celebrate. Here are five of our favorites:

  • The National Design Week fun kicks off tonight at Knoll (this year’s National Design Award winner for corporate and institutional achievement). The fabled furniture company will open its New York showroom for a discussion with Masamichi Udagawa and Sigi Moeslinger of Antenna Design, architect Lee Mindel, and Cooper-Hewitt curatorial director Cara McCarty.

  • Got kids? Locate some by Saturday, when the Cooper-Hewitt hosts “Target Design Kids: Kid Made Modern.” Kids ages 5 to 12 are invited to create modern design pieces from everyday and recycled materials with Todd Oldham (Mr. Kid Made Modern himself) and his crew. At a similar event held last year for the toddler set, Oldham spotted a promising artist-in-the-making. “This one little girl, she was tiny and had to stand in the chair, and she went immediately for the paint. She started layering on these colors that were so exquisite, like chocolates into navys, completely non-intuitive color combinations with the most sophisticated brushstrokes,” he tells us. “She was like Rothko in a jumper. It was truly shocking.” Oldham immediately notified her parents. “They had no idea, and the little girl didn’t have any art supplies at home,” he says. “I know that kid’s life changed, because the parents took it really seriously once they saw her work.”
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    After Several False Starts, Martin Luther King Jr. Memorial Dedication Rescheduled for Sunday

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    Third time’s a charm for the opening of the Martin Luther King Jr. Memorial, we suppose (or fourth or fifth or… etc.) After its “soft open” to the public back in early September, the ever-controversy-acquiriring memorial’s official dedication was at first thwarted by Hurricane Irene, with the date then left up in the air while organizers scrambled to rebook everyone to come back to dedicate once the storm clouds had lifted. A few weeks after that, Ed Jackson Jr., the executive director of the project said the dedication would “absolutely…definitely” happen on September 16th, which of course came and went without a dedication in sight. However, after these several starts and finishes, it appears that it might actually happen this Sunday. The Washington Post reports that the event is scheduled to kick off at 9am, with people like Aretha Franklin, Jesse Jackson, Julian Bond, and members of the King family speaking and performing, culminating with President Obama coming on as at the keynote speaker at 11am. However, after having seen the number of near-misses in the past, we’re afraid we’ll just have to see it when we see it. We recommend bringing an umbrella and at least two days worth of rations should there be another national disaster.

    New Career Opportunities Daily: The best jobs in media.

    blogshop NYC

    photo by Angela Kohler

    I was happy to have UPPERCASE magazine as part of the swag for the latest blogshop recently held in New York. I’m so impressed by their fashionably fun marketing savvy! Thanks, Bri, for the invitation. Check out the video:

    I want to go paint my nails now. It makes typing a blog post much more exciting.

    As I.M. Pei’s JFK Terminal Is Demolished, Saarinen’s Prepares to Welcome Visitors


    A Tale of Two Terminals JFK’s Terminal 6, designed by I. M. Pei of Pei Cobb Freed & Partners, and the TWA Terminal designed by Eero Saarinen.

    On last night’s episode of Pan-Am, we learned that there was a time when a cyan stewardess uniform could not only save one from death at the hands of the Stasi but also afford entry into champagne-laden government functions (at least when President Kennedy was involved). Nowadays, dacron separates and a name badge tend to impede one’s progress, and the golden age of air travel? Its icons are being demolished. Such is the fate of Terminal 6 at New York’s JFK Airport. Designed by I.M. Pei with fetching all-glass mullions, it opened in 1969 as the National Airlines “Sundrome” and was vacated three years ago, when JetBlue decamped to the shiny, Pepsi-sponsored land of wonders that is Terminal 5.

    “The boarding gates are already piles of rubble,” wrote David W. Dunlap in a recent post about Terminal 6 on The New York Times‘ City Room blog. “The main pavilion, whose white steel roof seems to float ethereally over cascades of diaphanous green glass, is expected to come down by the end of October.” But all is not lost. Eero Saarinen‘s curvilinear TWA Terminal is getting a second life. The designated city landmark has been undergoing extensive renovation under the auspices of the Port Authority of New York and New Jersey and the direction of Beyer Blinder Belle. Next Sunday afternoon, the swooping site will welcome visitors as part of Open House New York. Arrive by 1 p.m. to catch a talk by project manager Charles Kramer of BBB and James Steven, the PANYNJ’s manager of JFK Physical Plant and Redevelopment.

    New Career Opportunities Daily: The best jobs in media.

    London Design Festival 2011: "Unnatural Selection," from Raw-Edges

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    Under the title of Waste Not, Want It, the London Bloomberg offices commission different UK designers every year to transform their office waste into design installations. Raw-Edges design studio, Shay Alkalay and Yael Mer, repurposed an avalanche of used computer monitors, each filled with animation hand-drawn by designer and illustratorOscar Narud to create a cascade from a series of museum vitrines. This intriguing installation about “designing life,” entitled Unnatural Selection, draws inspiration from the collection at the Natural History Museum in London where it was installed for London Design Festival. Check out our exclusive video to see the installation in action.

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    Designing a Sustainable Cleveland: First Designers Accord Town Hall in Cleveland, and you’re invited!

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    You are invited on Wednesday, October 26th for the first Designers Accord Town Hall meeting in Cleveland!

    Please join SmartShape Design, CIA, IDSA, Northeast Ohio Chapter, and AIGA Cleveland Chapter at the Cleveland Institute of Art for an invigorating discussion on how design can take the lead in creating positive environmental and social impact in the local community and beyond.

    Cleveland Designers Accord Town Hall: Logistics

    Wednesday, October 26th 2011, 6-9 pm
    Cleveland Institute of Art
    Joseph McCullough Center (Factory Building)
    Room 401
    11610 Euclid Avenue
    Cleveland, OH 44106

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    Steve Martin Talks Art with Peter Schjeldahl at New Yorker Festival


    (Photos: Neilson Barnard/Getty Images)

    The capacity crowd that packed the largest auditorium of the SVA Theatre last Friday evening could be forgiven for having interpreted the sold-out New Yorker Festival event’s title—“Peter Schjeldahl talks with Steve Martin”—to mean that Schjeldahl, the magazine’s beloved art critic, would assume the role of interlocutor. But it wasn’t to be. After the two strode on stage, without introduction, Martin was the first to speak. “I’m very thrilled to be interviewing Peter Schjeldahl,” he said brightly. A hearty laugh erupted from the audience. “I’m not sure why that’s funny. It must be something I’m doing that I’m not aware of.”

    And so the comedian, actor, author, banjo player, and art collector commenced his interviewing duties. (The couple sitting in front of us was not amused. “He’s interviewing him?” the man whispered to his female companion, after it was clear that this was not some sort of opening routine. “I thought it was the other way around.”) Martin began by asking Schjeldahl about the language of art criticism, first offering an example: a few impenentrable sentences excerpted from a review of the work of Ginger Wolfe-Suarez. “Every speciality has a ‘speak,’” said Schjeldahl. “There’s a kind of a wild poetry to it that’s enjoyable.” And he should know. After a brief stint at Carleton College, North Dakota-born Schjeldahl began his writing career as a “pre-postmodernist” poet. “I did tumble into clarity when I stopped trying to be John Ashbery and started trying to be Frank O’Hara,” said Schjeldahl, who started writing art criticism in the 1960s because “all the poets were doing it.”
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    New Career Opportunities Daily: The best jobs in media.