A Stark View From Inside Architecture School

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It must be utterly terrifying to be a student in architecture school right now — as opposed to the comfortably-mild terror the rest of us out here in the real world are experiencing. With Frank Gehry losing projects and Norman Foster‘s mass layoffs, to Scotland-based schools telling students to scram, or to the AIA‘s regular troubling reports, going to class every day and spending thousands upon thousands of dollars to be there as you inch forward every day toward a job that won’t be waiting for you has to be a pretty lousy feeling. But that’s just our theory. For the truth, we turn to the Guardian‘s Steve Rose, who put together this great piece wherein he talked to students at the Manchester School of Architecture, Norman Foster’s alma mater. Is it as bleak as we painted it? Unfortunately, yes. Granted, there’s always a lot of that post-university “What am I going to do?!” angst among people of schooling age, but reading through the students comments about what they’re finding out there makes it seem like getting a degree in architecture is a bit like getting a BFA in interpretive dance. Fortunately, before we’re all ready to jump out a window, Rose ends the piece with some optimistic notes, saying the tough will carry on through these trying economic times and firms will replace higher paid architects with fresh faced, cheaper labor — this, of course, isn’t much consolation for anyone (particularly those higher paid architects), but still, it’s nice to try and imagine a silver lining.

SVA to Offer Advanced Degree in Branding

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(Photo: John C. H. Grabill, 1888)

Eager to make your mark in the world of branding? Look no further than the School of Visual Arts, which today announced a new advanced degree program focused on the intellectual link between leadership and creativity. Beginning in the fall of 2010, the one-year Masters of Professional Studies (MPS) in Branding will “examine the power of design thinking as a way to combine creative skills with problem-solving and decision-making processes,” according to SVA. Who’s in charge? The dynamic duo of Debbie Millman and Steven Heller, who conceived the program and will serve as its co-chairs.

The curriculum will encompass cultural anthropology, behavioral psychology, commerce, and creativity, from brand valuation and market research methodologies to package design and a summer thesis project that will challenge students to develop and launch a real-world brand. Among the faculty on board are Pamela De Cesare (Sterling Brands), Dan Formosa (Smart Design), Rob Giampietro (Giampietro+Smith), Tom Guarriello (TrueTalk), and Joshua Liberson (Helicopter), with a slate of guest lecturers that will include Malcolm Gladwell, Grant McCracken, and Rob Walker. Interested in applying? E-mail gradadmissions AT sva.edu, and tell them UnBeige sent you (it’ll be good for our brand).

William Drenttel visits Alabama

On Design Observer today, William Drenttel posted a piece reflecting on his visit to Alabama, with intersections with H.E.R.O. (Hale Empowerment and Revitalization Organization), Project M, Americorps, and some other good folks. (Project M will be coming to Winterhouse this summer; I will be lucky enough to be a guest critic.) The piece is reflective with just a teaspoonful of the critical, and has great links throughout. Here’s a taste:

Hale County is ripe to become a national center for design research into rural poverty. It is uniquely positioned, given the convergence of design disciplines already in place there, the consequence of these initial efforts by architects and designers who have already established deep roots in the local communities. To be fair, conflicts may well arise: so many designers working in one zone will raise questions of identity and turf; local communities may be confused by an unexplained and sudden influx of do-gooders; new work inherently raises political issues about existing racial and political structures; and the current focus on housing and architecture does not expand design input to other potentially critical needs in the realm of healthcare, education or social services.

Read the whole post here.

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SVA’s new degree: MPS in Branding 2010

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The School of Visual Arts in New York City will add a Master of Professional Studies in Branding to their degree offerings beginning fall of 2010. Focusing on “the intellectual link between leadership and creativity”, the department was co-conceived by core-friends Debbie Millman and Steven Heller.

The one-year, 36-credit curriculum will offer a unique course of study in four distinct but related disciplines: cultural anthropology, behavioral psychology, commerce and creativity. Students will gain a broad understanding of branding as taught in leading MBA programs including diverse branding strategies, brand valuation, and brand development life cycle. Areas of study will include brand theory, cultural and behavioral science and market research methodologies. Courses will explore package design, cross-cultural demographics and corporate-level discourse. Through a summer thesis project, students will develop and launch a real world brand, either with an existing organization or as a sole proprietor.

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Paul Hawken’s Commencement Address: Required reading

Valerie Casey reminded me to reread Paul Hawken’s commencement address given at the University of Portland on May 3rd. It is impossible to pick the best sections here; the speech builds upon itself in the most beautiful way, and seems blasphemous to pick out any one or two paragraphs to paste right here.

Get inspired. Read the speech now.

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David Tristman Puts the Fun in HTML Fundamentals

yum html.jpgAdmit it. Your seven-year-old nephew could out-HTML tag you any day and you think that a Cascading Style Sheet is something with a thread count. That’s where the Mediabistro mothership comes in. They’ve asked us to tell you about the upcoming weekend course in HTML Fundamentals. Next month in New York City, artist, designer, and interactive developer David Tristman will teach you the basic structure of HTML and many commonly used tags as well as the role of Cascading Style Sheets (CSS) in HTML pages and current recommendations such as XHTML. By Sunday night, you’ll be creating fully functional web pages and geeky birthday cakes like the one pictured above. Register here to get cooking with HTML.

Graphics.coms Educational Videos for the Design-Minded

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Looking to update your skills a bit or figure out how to wrap your brain around some certain concept you’ve been longing to get locked down? Our friends over at one of our sister sites, Graphics.com, have just celebrated their first anniversary of their service wherein you can learn all sorts of tricks of the design trade via on demand videos created by industry pros like Steven Brower and Angela Riechers. If you’re unfamiliar with it, each week a batch of new videos pop up, ranging from the how-to tutorial type to the more “here’s some things to think about to help your career” variety. They’re like quickie master classes, where you can pick up some useful bits of knowledge for use sometime in the future. Here’s a description of one of their newest courses taught by none other than Jonathan Gouthier (a brief sample has also been posted, if you’d like to get a taste of what’s there):

Branding expert Jonathan Gouthier knows the value of simple design solutions. With the help of some striking examples, he illustrates how color, white space, specialty printing techniques, and typography can be used to create simple design work that also makes an impact. In addition, Jonathan reveals the brainstorming strategies he uses in his practice to come up with concepts that lead to an effective final product.

A UK call for change in design education

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Design education is not keeping pace with the growing demand for new design professionals able to operate in a range of service-based environments.

The paper, Social Animals: tomorrow’s designers in today’s world by Sophia Parker, published by the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), argues that design education is still largely hinged on industrial principles.

Students need to be equipped with a broader range of research and communication skills, alongside their more traditional design skills, and encouraged to think more laterally about the sites and spaces where these could be used.

The report outlines six challenges for design educators.

via Dexigner

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Learn InDesign for Fun and Profit

indesign.jpgWant to add InDesign to the list of skills on your resume (after “Adobe Illustrator” and “British accent,” and before “shuffleboard”)? What are you doing on the weekend of July 18? That’s when the mediabistro.com mothership is hosting “InDesign for Designers,” a class in New York City for Mac-based designers ready to make the switch to Adobe’s page-layout flagship. Art director and graphic designer Patricia Ryan will guide you through InDesign’s myriad features and capabilities to get you up and running quickly. And by the end of the weekend, you’ll be able to lay down an Inner Glow, an Outer Glow, and a Drop Shadow with the best of them. Click here to learn more and register.

Innovations emerge from interdisciplinary meeting of minds

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Why is it important to bring students of different expertise and from different disciplines together for creating ‘good ideas’? This is the fundamental question that Professor Jayanta Chatterjee from the Indian Institute of Technology (ITT) has tackled at the Design Factory of Helsinki’s new Aalto University since March ’09.

During his sabbatical year, Professor Chatterjee’s aim is to develop a manifesto for problem-based learning. Chatterjee has previous experience of project-based and problem-based learning, as well as student-centric learning from various courses in India.

The Indian Institute of Technology in Kanpur recently designated an area at the campus for the creation of a Design Village where students may interact with local people, respond creatively to societal needs and ground their solutions in local realities while thinking globally.

>> Read article

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