Is Million really a great idea?

Droga5’s Million mobile phone reward programme for schoolkids may have won a lot of awards but, beyond the hype, how effective will it prove to be in the long-term?

The Million project has picked up awards around the world, including top honours at this year’s D&AD. Some in the industry have described it as the ‘future of advertising’. Looking past the ad industry hype, we asked educators whether they thought giving mobile phones to schoolkids was really the best way to raise standards and levels of achievement.

Read the article in full here

Calvin Harris and the Humanthesizer

Calvin Harris performs his latest single, Ready For The Weekend, on a giant human synthesizer made of, er, pretty ladies…

Take 15 bikini-clad lovelies, paint them in special ink and put them in a dance studio with special conductive pads on the floor and, hey presto, you have the Humanthesizer.

To promote Calvin Harris‘s new single, Sony Music creatives Phil Clandillon and Steve Milbourne (who you may remember were responsible for the AC/DC ASCII Excel video last year) decided to use Bare Conductive, a technology developed by RCA Industrial Design and Engineering masters students Bibi Nelson, Becky Pilditch, Isabel Lizardi and Matt Johnson. Bare Conductive is “skin-safe, conductive ink”. When painted on the skin, it allows a current to be passed through the body without causing an electric shock.

“We saw the technology on a blog initially, and then invited the RCA guys in to demo it to us,” says Clandillon. “We asked if they would be up for doing a project together, and then it was a matter of waiting for the right artist / idea to come along.”

The Humanthesizer consists of 34 pads on the floor which have been painted with the conductive ink and connected to a computer via some custom electronics created by the RCA’s Matt Johnson. The performers stand on the pads, and touch each other on the hands or body to complete a circuit and trigger a sound.

Harris, his hands painted with the ink, played the main keyboard line and effects by interacting with a row of eight girls. The rhythmic portions of the track were played by seven dancers performing a carefully choreographed routine.

Clandillon explains how it all works in this video

It’s Red Bull Soapbox Racer Time!

 

Ever fancied taking part in a soapbox derby but been just a little bit too scared to do it? Then Less Rain has created the perfect site for you…the Red Bull Soapbox Racer.

 

 

Just as in the real life Red Bull Soapbox Race events, which happen all over the world, Less Rain’s site allows users to create their own uniquely designed vehicles online in a 3D garage, and then paint and decorate them with go-faster stripes and bumper stickers. Along with looking good, the design and construction of the machines will also effect how they handle on the race track.

 

 

Players can then pick which course they’d like to race (panoramic views of the Alps, the Bosphorus, the Wild West and the icy climbs of Canada are all available) and then set off. New courses can also be designed, with the steepness modified and obstacles added. As in the real Red Bull Soapbox event, only one car is allowed on the track at a time, but the website does allow players to challenge their friends, with your opponent’s car appearing as a semi-transparent ghost on the track while you race. Virtual prizes are then rewarded to the winners.

 

 

The Red Box Soapbox Racer follows Less Rain’s equally charming Red Bull Flugtag Flight Lab site, which allows users to design and fly their own planes. As on that site, the vehicles designed on the Soapbox Racer can all be saved on the site to be viewed by others and returned to for later races. Let’s go racing!

The website on a trolley

This is the homepage of the site for W139, an Amsterdam-based exhibition and production space for contemporary art. All the elements sit on a trolley that is wheeled around the space and photographed from above

The installion, known as the WEX machine, looks like this. It photographs itself regulalry through each day. Each new image is then uploaded online and becomes the website’s homepage.

The various elements on the trolley provide some of the functionality of a traditional site: click on the screen on the left and information about the space and its activities can be read.

Users can interact with the printer on the right: choose a file from your desktop and the printer will output it, for real, on the trolley in the gallery. When the site next updates, your image will appear in the pile of pages next to the printer.

The large mirrored ball reflects whatever is on display in the part of the gallery that the trolley has been temporarily parked in.

Here it is during the website-launch performance. And here it is being made

The WEX machine was created by Roel Wouters (one of our Creative Futures from last year) and Erik Borra. “The WEX Machine has two different faces: a physical installation within W139 itself, and virtually on the web,” they explain. “Visitors, whether online or offline, can contribute to both installation and site. Visitors to the site can upload a file and print it on the printer at the installation. If the website is not used for a while via the touch screen it will start playing all by itself, generated by pathways (clicks) chosen by the site’s other online and offline users. By later playing these clicks as a movie, the visitors’ online behaviour is used as user generated and curated content within the installation and website.”

The idea is rooted in American scientist Vannevar Bush’s concept of the memex, the theoretical proto-hypertext computer system he proposed in 1945 which some claim as a conceptual forerunner to the web. Bush saw the memex “as an electromechanical device that an individual could use to read a large self-contained research library, and add or follow associative trails of links and notes created by that individual, or recorded by other researchers”.

The WEX Machine is a project by Roel Wouters & Erik Borra, a Vincent Lindeboom production, developed together with the staff members of W139 and Rene Bakker.

The humble router transformed

You may not have thought much about the design of your router – that little white box that sits blinking in the corner as it beams your wi-fi signal around the house – but a bunch of Goldsmiths students have been looking at its potential as art piece, time piece and energy saver.

TalkTalk asked the students to imagine what the Routers of the Future might look like. They came up with four prototypes:

Route O’Clock creates a picture of the varying signal strength throughout the day, so that people can make the most of their internet connection by going online at the best times. Complete with twenty-four glowing segments, the display indicates signal strength as time passes.

 

Energy Saver, on the other hand, switches itself off when not in use. It has four hooks for house keys. When the last person to leave home lifts their keys off the router, it turns itself off.

Then we have Hybrid which, apparently, “combines traditional craftsmanship, classical lines and modern technology. For the first time, the router becomes an elegant and practical addition to users’ homes. A 60’s revival style statement, the handmade Hybrid Router seamlessly integrates the guts of a traditional router with a funky hardwood side table”.

And, lastly, Jelly Fish. “It has been designed to become the centre of attention; a talking point which brings people together,” it says on the press bumpf.

More about the project is explained in this slightly cheesy video

Mug Shooter

Mug Shooter is the latest bit of digital fun from Yugo Nakamura’s studio, Tha

As Tha explain on the site, Mug Shooter is a screensaver that takes a mug shot of you, using your webcam, and shares it with the world. Move around, and the camera morphs your expression. This video explains all

The Mug Shooter is being sold for $15 by Tha through its SCR venture – a ‘label’ through which Tha releases interactive artworks and ideas developed by the studio, thus generating revenue from its R&D work.

See our feature on Yugo Nakamura here

The Uniqlo Calendar

 

Following the enormous success of Uniqlock, Projector in Japan has returned with another covetable digital tool – the Uniqlo Calendar.

 

The Uniqlo Calendar follows a similar formula to Uniqlock, in that it provides users with a screensaver or blog widget that may be branded to Uniqlo but is also useful and charming. In Uniqlock, this was an online clock that featured films of Uniqlo-clad dancers in addition to telling the time, while the Uniqlo Calendar, as its name suggests, offers users the date as well as a weather report. This can be set to different cities all over the world.

 

 

It also features photographs of Tokyo, shot using tilt-shift photography. The sales technique then comes in when a user clicks on an image, which breaks into a mosaic of small boxes, each containing an item of Uniqlo clothing suitable for the current weather.

 

 

Projector has commissioned music especially for the website, once again from Fantastic Plastic Machine producer Tomoyuki Tanaka, who scored the distinctive soundtrack to the Uniqlock site. The music on the Uniqlo Calendar will change every two months, when new collaborations between Tanaka and other musicians will be uploaded. The current soundtrack features him in collaboration with saxophonist Yasuaki Shimizu.

 

 

As with Uniqlock, this kind of attention to detail, combined with beautiful design, seems likely to make the Uniqlo Calendar an equally successful project.

Click: Singapore, New York and London

Click, CR’s conference on digital creativity, is about to embark on something of a world tour. Well, three continents anyway

For the first time, we are taking Click to Asia this year. Click Singapore is on August 18 at Dempsey House. Speakers include:

Benjy Choo, Creative Director, Kilo Studio (Singapore)

Johnny Tan, Creative Director, BBH (China)

Morihiro Harano, Creative Director, Drill Inc. (Tokyo)

Tom Sacchi, Partner, Unit 9 (UK)

Richard Bleasdale, Regional CEO Asia Pacific, Iris Nation

Mateo Eaton, Partner in Invention, Mindshare Singapore

Dirk Eschenbacher, Executive Creative Director/Managing Partner Asia Pacific, Tribal DDB

Jean Lin, Founder of wwwins Consulting, Greater China & Global Chief Strategy Officer, Isobar

Mattias Hansson, CEO, Hyper Island

Sean Dinsmore, Creative Director, Factory (Shanghai)

To book a ticket, please go here

 

Click Singapore will be followed on October 1 by our New York event. As last year, Click New York will be held at the Art Directors Club. The day will be chaired by Michael Lebowitz of Big Spaceship. Speakers include:

Chloe Gottlieb, Executive Creative Director, Interaction Design, R/GA

Rob Reilly, Partner/Co-Executive Creative Director, Crispin Porter + Bogusky

Patrick Burgoyne, Editor, Creative Review

Lars Bastholm, Chief Digital Creative Officer, Ogilvy

Benjamin Palmer, CEO/Co-Founder, The Barbarian Group

Tom Ajello, Founder/Creative Director, Poke New York

Vivian Rosenthal, Co-Founder, Tronic Studio

Vincent Morisset, Web-Friendly Director, AATOAA

Jason Zada, Director, Tool of North America

Gareth Kay, Head of Planning, Modernista!

Ty Montague, Co-President, Chief Creative Officer, JWT North America

Khoi Vinh, Design Director, NYtimes.com

Tickets can be reserved here

 

And finally, Click London will be at the Soho Theatre on November 12. More details here

If you have any queries about any of the Click events please contact s.davies@centaur.co.uk

Poke v MCFC

Poke has designed a new website for Manchester City, as the football club seeks to reinvent itself as a “media and entertainment brand”

When football clubs start to talk of themselves in such ways it makes me cringe but, with their new-found wealth, City are a club with big ambitions (if not, yet, the trophies to match). According to Poke’s Iain Tait this ambition extends to having a website that is not just the best in the Premiership but ‘one of the best entertainment sites in the world’, or at least that’s what the brief asked for.

The site is certainly a step up from most clubs’.

It make extensive use of well-shot 16×9 format video throughout the site, some of which, will be produced by Endemol.

A 3D seat selector will allow supporters to check out the view from each seat before buying.

If they are not lucky enough to get to the match in person, once the new season gets under way, a Match Day Centre will pull in live data on the game to update fans on statistics alongside live written commentary.

Most clubs treat fan sites with suspicion but the City site includes links to prominent supporter blogs and forums as well as a Twitter feed.

And, unlike most clubs’ sites, there is no display advertising (at Arsenal’s, for example, users have to negotiate an ad for a credit card before even reaching the home page).

Twittering on

According to mediauk.com, CR is now the fourth most popular UK magazine on Twitter, with 11,500+ followers. If you’re on Twitter, and haven’t yet signed up to follow our tweets, you can do so, here. Our Neil does a fine job linking to some very interesting things and the best bits from the CR blog.