UVA: Speed of Light, the video

OK, OK I know we keep going on about UVA’s Speed of Light laser installation but it really is great, as you can see from this video of the finished show

UVA were commissioned by Virgin Media to create ‘an immersive light installation celebrating 10 years of broadband in the UK’. It comprises a series of laser-based experimental light works which flow through the labyrinthine spaces of the Bargehouse, the four-storey ex-warehouse on London’s South Bank.

On entering the space, visitors are asked to speak into a suspended microphone to answer questions displayed on the wall in front of them. Their answers follow them around the building as they explore the various installations over four floors.

Our previous posts on the project are here here, here and here

Speed of Light is at the Bargehouse, Oxo Tower Wharf,  Bargehouse Street, South Bank, London, SE1 9PH, from April 9 to 19.

OK, we’ll shut up about it now.

UVA: Speed of Light opens

Over the past few weeks, we’ve been following the production of Speed of Light, an ambitious laser light installation by United Visual Artists for Virgin Media. The show is now open and it doesn’t disappoint

UVA were commissioned by Virgin Media to create ‘an immersive light installation celebrating 10 years of broadband in the UK’. It comprises a series of laser-based experimental light works which flow through the labyrinthine spaces of the Bargehouse, the four-storey ex-warehouse on London’s South Bank.

On entering the space, visitors are asked to speak into a suspended microphone to answer questions displayed on the wall in front of them. Their answers follow them around the building as they explore the various installations over four floors.

These sounds and others, as well as light, are carried around the building using fibre optics, thus tying in with the broadband theme. See a video of the installation here

On the first floor, is probably the most explicitly client-related piece in which lasers describe the outline of a TV set, coffee table and sofa in a living room.

Visitors’ previous answers affect a giant laser-generated icon at the end of the next room – positive responses producing a happy face, negative ones a sad one.

The things get more abstract, and interesting. A spectacular light show runs the length of one room, reacting to sampled sounds, the multicoloured lasers made vibrant by the water-based haze pumped into the room – think dry ice.

The final room is more of a performance piece than an installation. Four large lasers, one on each corner of the room, react to the soundtrack of visitors’ replies plus news feeds and archive audio.

A company like Virgin Media, with a corporate anniversary to celebrate, would perhaps in the past have settled for spending the money on a TV ad. Thankfully, with the aid of UVA and PR company Borkowski it has gone for something much more ambitious and memorable. Interesting too that it is a project that has come via a PR company rather than an ad agency – a sign of things to come?

This is a really beautiful piece of work – highly reommended.

Our previous posts on the project are here, here and here

Speed of Light is at the Bargehouse, Oxo Tower Wharf,  Bargehouse Street, South Bank, London, SE1 9PH, from April 9 to 19.

All photographs by Tom Oldham

Adam Hinton: a portrait of Dharavi

Thanks to Slumdog Millionaire, the Mumbai slum of Dharavi is now world-famous. Though conditions can be horrifying it is also home to a thriving community whose future is now in doubt. Photographer Adam Hinton and agency This is Real Art have created an online portrait of a remarkable place

Dharavi uses a combination of still and moving image pieces to tell the story of some of the 1 million people who live in this now hotly-contested area. The website features a satellite view of the slum from which users can zoom into different stories and images.

 

Adam Hinton talked to CR about the aims and process of the project.

CR: How did the project come about?
AH
: I was on a commission shoot in Mumbai in March 2008 and got talking to my producer about developmental issues and the topic of Dharavi came up. I’d been wanting to do a project that went further than just a record of how families and communities live under adverse conditions, which has been one of the central themes of my work.

I learned that Dharavi is one of the largest and oldest slums in India and from being located on Mumbia’s periphery is now on prime central real estate which many property developers are drooling over.

CR: What do you hope to achieve with it?
AH: The point of the project is to highlight two things. The first is to show how a community copes with living in conditions of adverse poverty. How people strive to live with dignity in those conditions, a theme that is a constant throughout my work. Second was to show the issues of development surrounding this community. This is a more directly political issue and a route I wanted to take this work and future work. Due to Dharavi’s history and size it carries local political clout which has so far saved it from the usual ‘re-development’ ie displace the peasants and build apartments for the new middle classes. I was granted a bursary from the National Media Museum in Bradford and the work will become part of the museum’s collection.

 

 

CR: How did you research Dharavi?
AH
: The research involved two aspect, working out what to shoot and then how to present it in a way that incorporated the issues.

Researching how to shoot in Dharavi took about eight months. This was because finding local fixers or journalists to work with proved difficult in terms of getting responses.  I usually work with a local fixer and this normally takes a couple of weeks to sort out.  Eventually I contacted my commercial producer there and fortunately they knew several people living in Dharavi who we liaised with. For background info there are several organisation working in Dharavi to promote the rights of the people there. I got a very detailed picture of the issues from these. 

After my first visit it became apparent that to represent the issue photographically would be a very difficult process within the documentary format that I work in.  I went to see Paul Belford at This is Real Art as we’d worked together on some great pieces of campaign work. I showed him what I’d shot and explained the issues I wanted to promote and asked him for the best way of building a finished entity that would do that. Paul took the material away and came back after a couple of weeks with ideas on how to present the work and new ways of approaching the project such as doing filmed interviews with some of the families I’d photographed and putting text, image and film together for an exhibition and website. This became a more collaborative piece from then on as This is Real Art produced the website.

On the next visit I went back to do interviews with the families I had meet. Through the films I hoped to show the residents’ daily lives and what they thought about the proposed re-development. Getting the films edited was a major headache. Thankfully Guy Coleman at Tapestry offered to help me out. Tamsie Thomas spent many hours editing the films for me and I’m very grateful for their help.

 

 

CR: How did you gain access, given that people there don’t always take kindly to being put ‘on show’ for visitors? How did you convince them to take part?
AH: I went out for one week in February 2009 as a recce because I was told that the only way to get the contacts I need would be to do it in person. The producer I had knew several families in Dharavi and through these families I documented the wider community. I didn’t get any vibe from the families or people on the streets that they were uncomfortable about being photographed. On the contrary, because of Bollywood they actively asked to be photographed. 

I’ve worked intimately with communities globally, generally spending one to two weeks in each one and have never come across hostility, people are generally interested in what you’re doing and why and once that is explained often ask you to join them for a drink at their home. On my last trip my fixer told me on a few occasions that people were saying ‘Why’s there another guy taking pictures?’.  It seems the Slumdog effect has caused a rush on guided tours of Dharavi for tourists!

 

 

CR: How long did you spend there?
AH: I did two, one week trips there.

 

 

CR: The site includes both still and moving image – is that the way you intend to work in the future, combining the two?
AH: Moving imagery is something I’ve always been interested in. I did a couple of charity videos some years back but in the end found the whole process demoralising. Now I’m able to shoot without needing any more equipment than a good mic. The ability to record interviews and the lives of the communities with both still and moving imagery takes documentary photography onto a new and very exciting era. It enables us to tell a much more involving (for the viewer) and detailed description of the situations and issues we are trying to communicate and it can be done from a small handheld camera without the need for a small team of assistants etc. It means one can get the level of intimacy with your subject as you do with stills and the quality of the output looks like a proper movie camera. It’s now part of every project I do and I’m still discovering i’s possibilities. It’s something all photographers are going to have to address as I’ve been asked several times now to quote for stills and moving. Personally I think it’s brilliant and extends what one can do with documentary work enormously.

 

 

Website credits:
Agency: This is Real Art
Design: Paul Belford, Fred Birdsall
Copywriting: Pav Thiruchelvarajah
Programming: Andy Mathieson
Creative director: Paul Belford

http://www.adamhinton.net/dharavi/

 

I’m Not An Artist website and more Nice Work

 

Here’s the latest selection of work that has delighted us at CR Towers of late. First up is this charming website created by Johnny Kelly and Matthew Cooper in collaboration with Spanish agency Soon In Tokyo for Barcelona design school Elisava…

 

According to the press info, the site aims to “highlight the harder side of creativity – that successful designers are just as familiar with perspiration as they are with inspiration!”, which is a delightful image indeed. Kelly and Cooper have created 56 animated gifs which Soon In Tokyo have used as the basis for an interactive website, a print campaign and a series of posters and flipbooks. Other designers and artists are then encouraged to create their own gifs and add them to the site. Visit the website here.

 

 

BBH Asia Pacific has created this logo as part of a new campaign for the Singapore Tourism Board, titled YourSingapore. The logo, according to the press blurb, “represents the multi-faceted nature of Singapore”. The campaign also includes a website, yoursingapore.com, where visitors can create a personalised trip to Singapore, depending on their individual interests.

 

Orange Magic Numbers ad, agency: Fallon London, director: Megaforce

 

Orange Wednesdays ad, agency: Fallon London, director: Megaforce

 

These two new spots for Orange, which focus on two of the mobile brand’s special deals, were created by Fallon in London and directed by Megaforce.

 

La Gaîté Lyrique film, directed by Yves Geleyn, production: Passion Paris

 

Director and animator Yves Geleyn has created this short film to help promote the new digital arts venue La Gaîté Lyrique in Paris, which is set to open in December. There is also an interactive version of the film available online to play with here.

 

 

NY-Z is a 15 minute-long documentary about Jay-Z directed by Danny Clinch and funded by Absolut Vodka. The film traces Jay-Z’s relationship with New York City through interviews with the singer, and also shows footage from his September 11 concert at Madison Square Garden last year, which launched the Absolut Concert Series. It’s all a fairly glossy, corporate affair but does give a small insight into Jay-Z’s world, and is nicely shot in black and white.

 

Lipton Ice Tea ad, agency: DDB Paris, director: Michael Gracey, production: Partizan Paris

 

Finally we end with this frankly bizarre ad for Lipton Ice Tea, starring Hugh Jackman. The spot borrows heavily from Spike Jonze’s Weapon of Choice video for Fatboy Slim, starring Christopher Walken, and also the T-Mobile Dance spot (it’s by the same director as that ad). But somehow Jackman lacks the Walken cool sadly… but this does mean it makes for entertaining viewing…. just perhaps not quite in the way the brand intended.

 

UVA: Speed of Light 2

We’ve been following the development of United Visual Artists’ latest project – a major installation using lasers. Here’s the second update on things so far

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UVA were commissioned by Virgin Media to create ‘an immersive light installation celebrating 10 years of broadband in the UK’. Speed of Light will be a series of experimental light works flowing through the labyrinthine spaces of the Bargehouse, the four-storey industrial space on the South Bank which has hosted various art events in the recent past as well as the St Martins degree show.

Check out our previous post on the project here. We will post further videos as work develops.

Speed of Light will be at the Bargehouse, Oxo Tower Wharf,  Bargehouse Street, South Bank, London, SE1 9PH, from April 9 to 19.

UVA at the Speed of Light

United Visual Artists are working on a major installation for London’s South Bank using lasers to create responsive artworks. In the first of a series of videos, they explain their work so far on the project

UVA were commissioned by Virgin Media to create ‘an immersive light installation celebrating 10 years of broadband in the UK’. Speed of Light will be a series of experimental light works flowing through the labyrinthine spaces of the Bargehouse, the four-storey industrial space on the South Bank which has hosted various art events in the recent past as well as the St Martins degree show.

Here,UVA’s Dave Ferner explains the idea behind the project and how they will use the space.

We will post further videos as work develops.

Speed of Light will be at the Bargehouse, Oxo Tower Wharf,  Bargehouse Street, South Bank, London, SE1 9PH, from April 9 to 19.

Folding Plug wins Design of the Year

The innovative Folding Plug designed by South Korean student Min-Kyu Choi has won the top prize in the Brit Insurance Designs of the Year Awards…

Choi’s radical redesign of the humble three-pin plug came about after his Macbook Air (the world’s thinnest laptop) suffered scratches from its bulky plug that he had placed in his laptop bag (the UK plug is the world’s largest, apparently).

The UK plug has in fact changed little since it was designed in 1946. Choi’s design allows the plug to be folded down to a width of just 10mm. It is currently on show as part of the Brit Insurance Designs of the Year show at London’s Design Museum. A recent graduate of the Royal College of Art’s Design Product MA, Choi has also turned his hand to designing a folding suitcase.

Deyan Sudjic, director of the Design Museum said, “It’s great to see such a practical but elegant demonstration of what design can do to make everyday life so much better. Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him.” A short video on Choi’s plug is on YouTube, here.

The individual Brit Insurance category winners were announced last week as follows:

Architecture Award 2010: Monterrey Housing, Mexico by Elemental (Chile). 

Fashion Award 2010: Plato’s Atlantis show by Alexander McQueen – Spring / Summer ’10 collection (UK).

Furniture Award 2010: Grassworks (below) by Jair Straschnow (The Netherlands).

Graphic Award 2010: The Newspaper Club by Ben Terrett, Russell Davies and Tom Taylor (UK).

Interactive Award 2010: The EyeWriter (below) by members of Free Art and Technology, openFrameworks, Graffiti Research La, The Ebeling Group and Tony Quan (USA).

Product Award 2010: Folding Plug by Min-Kyu Choi (UK).

Transport Award 2010:  E430 Electric Aircraft by Yuneec International (China).

Find out more about each of the winning designs at the links above and at the Designs of the Year website.

The Designs of the Year exhibition has also recently been extended to October 31.

In the next issue of CR, our Reader’s Panel reveal what they thought of their tour of the show.

 

Driven by data: McLaren’s new site

Maybe it’s the ungainly shadow cast by Jeremy Clarkson but the world of motorsport wouldn’t be the first place we would look for stylish graphic design. A new site for F1 team McLaren Mercedes proves us wrong

The site was created by Work Club and Pirata. According to Work-Club‘s Andy Sandoz, the idea is that the site is “designed as if a computer compiled it, with the pit lane race screens in mind. You see what they see.”

So, during today’s practice for the Bahrain Grand Prix, the first race in the new F1 season, live data was streamed to the site providing the running dialogue between drivers Lewis Hamilton and Jenson Button and the team

Elsewhere, the site carries through the style to pages on the team’s drivers

 

During the race itself on Sunday, the site will carry more live stats and commentary giving users some idea of the race experience. Mclaren.com

iGlass mate? That’ll be extra

Initially, we were a tad sceptical about the usability of the iPad. Then we saw Apple’s first ad for it and realised that you simply need to place a sheet of glass in between your lap and the device. Easy…

Leaving aside the strangely perfect hand models, the ludicrously fast screen loading times, the ad lacks a basic appreciation of the laws of physics. Watch as the iPad is spun, seemingly without wobble (though there’s a teeny-tiny one at 0.15); gaze as our Apple user types freely onto the device, causing it to move not one inch. Marvel at how you seemingly can use it on your lap with gay abandon, at no risk to your parquet floor.

OK I jest, but in illustrating how apparently easy it is to hold, move, and just plain sit down with your iPad, hasn’t Apple drawn attention to the very aspect of its design that has come in for the most criticism?

Apple’s first TV spot for the iPad aired during coverage the Oscars last night. You can also watch the ad, here, on apple.com.

365 days in balance

Mother New York’s latest project will see a new film released every day for a year to promote New Balance trainers

Via the New Balance 365 website, the dedicated NB fan (and we know that accounts for quite a few graphic designers and ad creatives) can watch a new 20 second film each day for 365 days. Each of the films is on the theme of ‘balance’ and was shot by Swedish director Jesper Koothoofd.

Koothoofd shot the first 88 films in just eight days in Stockholm earlier this year. “The Mother team and New Balance came to our Stockholm studio and together, we hand-built each of the 88 set designs and various props with laser-cutters, vinyl-cutters, wood working machines, spray paint and sewing machines,” he says. “We painted the entire studio grey so that we could shoot in all directions and with three camera and multiple sets, we managed to shoot about eight films a day with a combination of time-lapse, stop motion, high-speed and traditional shooting techniques.”

If you can’t be bothered to check the website every morning, the films are also available via an iPhone App which can also act as an alarm clock, awakening you each day with a film attempting (albeit with some charm) to sell you a pair of trainers – personally, I prefer the radio, but each to their own…