Hasta La Ideas

Digital agency ACNE is behind a very enjoyable interactive film designed for Y-3, the collaborative fashion venture from adidas and Yohji Yamamoto…

Using the keyboard visitors to Y-3.com/film can make their own audio-visual film piece. Press any letter key and the action cuts to a new section of video, any number key and the film can be manipulated and distorted in a multitude of different ways. Tim Hecker, celebrated composer of distorted audio treats, supplies the soundtrack.

Of course, all this goes some way to showcase the Y-3 Spring/Summer 2013 collection (and the fact that Yamamoto and adidas have been collaborating for ten years), but filmmakers can also record and share a 30-second clip of their work.

CR’s effort, featuring more effects than you can shake a well-dressed stick at, is here.

Creative Direction, Interactive Experience: ACNE
Creative Direction, Film: Lloyd & Co
Photographer: Pierre Debusschere
Video Director of Photography: Tosh Ozawa
Video Editor and Effects Artist: Loïc Maes
Music: Tim Hecker
Styling: Jay Massacret
Hair & Make-Up Artists: Esther Langham & Adrien Pinault
Models: Juliane Grüner & Guerrino Santulliana

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Biggler Plan and Human After All as well as analysis, comment, reviews and opinion

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

Our May issue is the biggest CR ever, weighing in at over 230 pages. It’s our Annual special, with over 100 pages of the best work of the year in visual communications combined with a regular issue containing our usual mix of interviews, opinion and reviews

The CR Annual, in association with iStockphoto, is our round-up of the best work of the year, as chosen by our panel of judges. The judges also choose what they deem to be the best of the best in our Best in Book section.

We have also chosen our design studio, client and ad agency of the year – details in the issue.

Once you’ve finished perusing the Annual, turn over for a regular issue of the magazine where you will find a host of features relating to the work selected for the Annual this year. This includes a major profile piece on Morag Myerscough, whose Cathedral Café project features in The Annual and who also designed our cover this month

Here’s a film of Morag and her team making the cover:

We also interview Christian Borstlap from Part of a Biggler Plan in Amsterdam, whose work for Louis Vuitton has featured in several of our Annuals

One thing our graphics jury noticed about the work entered this year was how nostalgic much of it was. In particular, there was a trend for what we termed ‘Austerity Graphics’ – post-war British replete with sugary pastel colours. We explore the rise of this trend and look back at graphic design’s abiding addiction to referencing the past

Another trend discussed by our judges was the increasing importance of the ‘PR stunt’ in advertising: we explore what effect this is having on ad agency creative departments and the skills of those who work there

And, in our final profile piece, we met Human After All, the creative agency formed by the design team behind Little White Lies magazine

In our Crit section, Wayne Ford reviews Jo Metson Scott’s new book of photographs of soldiers who have opposed the Iraq war

James Pallister looks at how microsites have become a new platform for protest, Gordon Comstock discusses the tensionbetween branding’s desire for consistency and advertising’s search for originality, MIchale Evamy discusses brands which play with concealing their identity, Daniel Benneworth-Grey ruminates on the difficulties of working for that most demanding client (yourself) an Paul Belford applauds the risk-taking in a classic ad for Alexon produced by the combined talents of Richard Avedon, Paul Arden and Tim Mellors

And, if that wasn’t enough, our subscribers can also enjoy a fabulous collection of Cuban posters produced by the Organisation in Solidarity with the People of Africa, Asia, and Latin America, in this month’s Monograph

You can buy the May Annual issue direct from us here. Better yet, subscribe and you will not only save money but will be guaranteed to receive CR (and Monograph) every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

Thanks to everyone who entered The Annual this year, our judges, and to all our sponsors: iStockphoto, Microsoft, Shadowplay, Cake Factory, Streamtime, Agency Rush and Fasthosts Internet

Creative director Tsubasa Oyagi has conjured a dazzling interactive website for Japanese property developer Mori Building that allows users to create their own virtual light show, projection-mapped onto a miniature model of Tokyo.

The project, Tokyo City Symphony, was created to celebrate the tenth anniversary of Roppongi Hills, one of Japan’s largest property developments. Visitors to the website can ‘compose’ an eight-second snippet of music and light show using their computer keyboards. Certain keys correspond to one-second building blocks of music that accompany more than 100 pre-shot lighting designs projected on the 1:1000 scale, handcrafted model of the city.

Visitors can also choose from different themes – the ‘Future City’, ‘Rock City’ and ‘Edo City’. Put together the eight seconds create a personalised light show and music harmony, which is then added to the ever-expanding, infinite overall ‘symphony’. Users can also share their work via social media, and since its launch on April 23 the symphony has grown to 22,880 seconds – made up of 2,860 individual contributions.

The intricate model of Tokyo used for the projection mapping shoot is owned by Mori Building and is one of the largest scale models in Japan.

The experience was put together by Tsubasa Oyagi, whose previous work includes Google Chrome: All is Not Lost for OK Go and Pilobolus and Samsung: Space Balloon Project. The campaign is his first project since setting up his new creative studio SIX. Production house PICS designed the projection mapping and TAKCOM was projection director.

According to the creators, the idea of the project is to offer users “a first-hand experience of the vibrance, diversity and infinite possibilities of Tokyo”. It is part of wider anniversary celebrations under the theme ‘Love Tokyo’.

Credits:
Creative Director: Tsubasa Oyagi (SIX)
Web Director: Kampei Baba (Bascule)
Programmer: Takayuki Watanabe (Bascule)
Designer: Sadanori Maeda (Bascule)
Projection Director: TAKCOM
Music Director: Koshi Miura (Kuchiroro)
3D Project Mapping: Hironori Terai, Takahiko Kajima (P.I.C.S.)
Projection / System: Toshiyuki Hashimoto, Seiya Nakano, Tomoya Kishimoto (aircord)

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

The Sunday Times has just published its annual Rich List. If you didn’t make it in, don’t feel too bad as you’re probably much better off than you think you are – relatively. Don’t believe us? Use Poke’s Global Rich List to find out how you measure up against the world.

Poke’s original Global Rich List website was launched in 2003. “The problems associated with the uneven distribution of wealth across the world are much the same as they were ten years ago, whilst the digital environment has changed profoundly,” says Poke co-founder Nic Roope. “So Poke has relaunched the Globalrichlist.com to help tackle this same old issue by exploiting the new channels and platforms of today.”

Log onto the new site and you are asked to enter either your net salary or your wealth (see above).The site then calculates where that places you in the grand scheme of things: we entered £20,000 as a sample net income, which would put us in the top 1.36% of the world’s earners

Users then scroll down to find out more about how their income compares to others in the world. So, someone on that £20kwould earn £10.42 per hour – the average hourly wage in Ghana is £0.06

at that rate, it would take them 173 years to earn your annual pay, the site calculates

Your monthly income could pay the wages of 121 doctors in Azerbaijan

it would only take you three minutes to earn enough to buy a can of cola, copared to two hours for a labourer in Indonesia

and, again assuming a net income of £20k per year, it would take just seven days to aford a new iPhone, copared to the 200 days it would take an average worker in Zimbabwe

The site concludes by prompting a donation to the charity Care.

“In updating the GRL, we’ve taken the chance to modernise every aspect of it, and in doing so making it fit for another 10 years of public use,” Poke say. “The biggest overhaul went into updating the data underpinning the site. We’ve made use of the wealth of open data now available, and introduced live data feeds via the World Bank’s Data API. We’ve also introduced a ‘wealth’ route to take into account property, savings and investments (instead of pure income as before). We’ve added many more currencies and locations to reflect today’s more global internet, and increased the sophistication of the statistical model to give more accurate results. Further data sources combine with animation to help render abstract numbers more understandable and intuitive.”

The obvious aesthetic overhaul belies a design that now supports smartphone, tablet and desktop use, taking careful consideration to support even the lowliest of browsers encountered in the emerging worlds,” they continue.
“And now we live in socially lubricated world, we provide multiple ways to share the results and wealth illustrations with your networked friends on Twitter,Facebook, Google Plus and Tumblr.”

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

Lacoste is celebrating 80 years and its iconic L.12.12. Polo shirt in a wide-ranging, colourful campaign. Created by BETC Paris, and its BETC Luxe and BETC Digital spin-offs, the campaign encompasses outdoor, print and digital and puts the Polo shirt firmly centre-stage, with core imagery shot by fashion photographer David Sims.

In addition, the campaign includes a joyous stop-motion online video, The Saga: 80 Years of the Lacoste L.12.12.. The animation shows off the shirt through the ages, also charting Lacoste’s evolution from sporting goods to fashion brand. It uses Polo-shirts of different hues to conjure a kaleidoscopic homage to the shirt itself and various decade-defining icons such as the Rubik’s cube, psychedelia and computer game Pong.

The one-minute video, which is being shown on the main Lacoste website and in stores, was co-designed and directed by Axel Courtière and FX Pourre at UFO who used more than 250 shirts to make up the animation – see the entire video below.

Some of the references are also picked up by a campaign website that shows how the shirt has evolved since 1933. It allows visitors to play four interactive games – from attempting to solve a virtual Rubik’s cube against the clock to sorting the colours of the rainbow. The Rubik’s cube in particular is somewhat addictive, if ever frustrating.

Above: two screengrabs from the interactive online games; below: press image shot by David Sims

Credits:

Agency: BETC/BETC DIGITAL
Executive creative director: Rémi Babinet
Creative director: Annick Teboul, Safia Bouyahia
Artistic director: Nicolas Casanova, Jean-Charles Guillet

The Saga: 80 years of the Polo L.12.12
Director UFO’s FX Pourre + Axel Courtière
Creatives : Jean-Charles Guillet, Caroline Cornu
Director of Creation : Safia Bouyahia
Director of photography : Martin Konrad
Animators : Juliette Marchand, Sylvain Derosne
Post Production : Mathematic.tv

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.