Design Ethos: Day Two

IMG_5450.JPGTwo fantastic SCAD students greeting at the door in their Do-ference t-shirts.

Friday marked the second day of the Do-ference and the first day of the Ethos Conference, with panelists and workshops running simultaneously across the city of Savannah. Ezio Manzini, Italian design strategist, sustainability expert, and founder of DESIS (Design for Social Innovation towards Sustainability), started the day off right for both events with his morning keynote, which left the audience a little more educated about the history behind ‘social innovation,’ as well as some of the driving factors behind it.

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Manzini spoke about how designers had the power to create great social innovation through local, yet radical, change. Introducing the audience to a new, emerging world of “small projects to broad visions and vice versa,” Manzini told the theatre of students, faculty, professionals, and DO-ers that the key issue and most powerful driver today is social innovation. Creatives, he said, hold the power to take the resources that exist and combine them in a new way.

“I’ve been one of the promoters of the idea of design for social innovation,” spoke Manzini. “When people talk about social innovation, they talk in a language of organization. You talk about social management, social enterprise—and it’s good! It’s necessary, because the initiative has to be organized.”

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The Italian professor went on to discuss the importance of quality through all of this, particularly the “quality of the local-connected.” A delicate balance, the idea of being both local and connected is a difficult struggle, as being local can mean to close oneself from the rest of the world. Manzini urged the crowd to be local and open—also known as “cosmopolitan local.”

Nowadays, there is a lot of people talking about design activists, kind of politicians, designers that participate through political action—doing something to help directly, political meaning, that could promote social innovation.

Delving into the issue of time, Manzini used a metaphor of great wine, compared to a can of Coca-Cola. “You cannot consume deep qualities fast.” While Coke is quick to make and quick to drink, people tend to savor and appreciate a bottle of great wine. After all, “in slowness, you can consume complexities.”

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Design Ethos: Day One

de_19_13.JPGde_19_13.JPGThe historic SCAD Trustee Theatre where panels and lectures took place.

The Design Ethos: Vision Reconsidered 2012 kicked off yesterday morning with Do-ference, the first part of the two-part conference focused on less talking, more doing.

Scott Boylston, a Professor of Design for Sustainability at Savannah College of Art and Design, founded Design Ethos a year and a half ago with the goal of having a conference that simultaneously offered participants the opportunity to take action.

de_19_07.JPGA sign at a preschool on Waters Avenue, thanking the Do-ference participants.

Bringing together speakers, students, designers, and other locals, the Do-ference divided these participants into six ‘teams’ who, over the course of the next three days, will strategize ways to empower existing assets along Waters Avenue in Savannah, GA. Each group was assigned an area of focus, taken from the City of Savannah’s Waters Avenue Revitalization Initiative: Empowering Community, Empowering Business, Empowering Youth, Empowering Culture, Empowering Place, & Empowering Renewal. In each group, roles were assigned for design voices, a regional voice, municipal voice, as well as a community leader.

de_19_08.JPGMeadowlark Studio and Indigo Sky Gallery Community.

de_19_09.JPGJerome Meadows and some of the planter installations.

de_19_11.JPGTeam Empowering Culture, brainstorming in Meadowlark Studio.

I joined the Empowering Culture group, which met in artist (and RISD Alumnus!) Jerome Meadow’s Meadowlark Studio, housed in a historic icehouse off of Waters Avenue. The stunning studio has an adjacent gallery, Indigo Sky Gallery Community, also run by Meadows, which serves as a community space for events and exhibitions. Given the task to initiate a unique, yet sustainable system that celebrates the culture of Waters Avenue, our group immediately set to work brainstorming and discussing various approaches to the problem.

de_19_02.JPGKate Bordine talking about the planters in the community.

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Design Ethos 2012 Conference Preview: A Conversation with Liz Ogbu

designethos.pngOgbu_Liz.jpgReporting by Carly Ayres

In less than two weeks Savannah College of Art and Design will be hosting Design Ethos: Vision Reconsidered 2012 a two-part conference: part conversation, part action. The Ethos Conference delves into what is currently being done in the field of design to take on social problems, while the Do-Ference synthesizes those conversations to create a roadmap for social innovation in the future. Don’t procrastinate—REGISTER TODAY for the Design Ethos conference April 19-20th at SCAD.

Liz Ogbu is one of the panelists for Design Ethos, an Environments Designer and current Fellow of IDEO.org. An expert on sustainable design and social innovation, Ogbu takes on challenged urban environments through her work. From her role as design director at Public Architecture (where she worked on a project for International Planned Parenthood Federation’s Bolivian affiliate), Ogbu lives and works Design Ethos—making for a perfect introduction to the conference as a whole. I spoke with her to glean some insights into the motivation behind her work.

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Core77: The Design Ethos conference centers around the overlap between design and living, something that seems to be epitomized in your work as an architect of social innovation. How did you begin to apply your design work to larger social issues?

Liz Ogbu: As corny as it sounds, I think I have had a passion for making a difference in the world since I was very young. I also had a passion for creating things. It wasn’t until college that I began to understand that the two could actually fit together. I went to Wellesley, where they have what I call a choose-your-own-adventure approach to the architecture major. The freedom allowed me to include classes in urban economics and sociology as part of my major coursework. Following Wellesley, a series of amazing opportunities, from traveling through the dynamic and complex urban environments of Sub-Saharan Africa as part of a Watson Fellowship to creating a position as Design Director at Public Architecture to working now as an inaugural Global Fellow at IDEO.org, have allowed me to move from just looking at the intersection between social issues and design to actually engaging it in practice.

Lizogbu_MUWS.jpegNotes from IDEO.org’s Multiple Use Water Services project

As an experienced designer, do you feel a responsibility to take on social issues in architecture and urbanism? How can others designers follow suit?

Since exploring the connection between social issues to architecture and urbanism has been part of how I have framed my understanding of architecture, it’s part of my designer DNA. I have been fortunate enough in my career that I have been able to work for trailblazing organizations and firms in this arena. But I think it’s important to stress that you don’t need to go work at a nonprofit or “alternative practice” to do this work. At its core, engaging social issues in architecture and urbanism is about us embracing a human-centered approach to design; creating dialogue with and learning from beyond the design disciplines; having a willingness to not only be a designer but also instigator, listener, facilitator and storyteller among other things; and being willing to tackle—and even fail at—these challenging issues. I think many firms have the capacity to embrace these elements as part of their work. The trick is just giving it a try. You can start small: Is there a problem in your neighborhood that represents a social and physical need that you can lend some creative brainpower to examining? Is there a conversation in your community that would benefit from your ability as a visual storyteller? Is there a nonprofit who you can lend some pro bono design assistance to?

lizogbu_station.pngDay Labor Station. Rendering of the Harbor City Day Labor Station. Designed by Liz Ogbu and John Peterson for Public Architecture. Renderings by Francesco Fanfani.

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Robothon 2012, RoboHint, and the Gerrit Noordzij Prize


Most of the Robothon 2012 presentations were streamed live and archived online. This article, therefore, isn’t an event summary, since the conference’s main content is still watchable. Rather, this is an attempt to explain things one might miss as a virtual attendee.

What is Robothon?

Robothon is a font technology conference that takes place every three years at the Koninklijke Academie van Beeldende Kunsten (Royal Academy of Art) in The Hague, the same school that organizes the Type and Media masters degree course in typeface design. Type design education at KABK is particularly influenced by Gerrit Noordzij, the Dutch designer who taught at the school for decades. This year’s Robothon even included a short presentation about Noordzij and Type and Media, for those who might be unfamiliar with them. In recent years, the Academy has organized a Gerrit Noordzij Prize and, since 2006, Robothon conferences coincided with awarding the prize.

By just watching the conference videos, one misses Robothon’s laid-back feeling. The main activities only lasted for two days, and although the program started early each morning, presentations ended early, too. The schedule included several long breaks, giving attendees the opportunity to discuss the applications, ideas, and scripts presented during the lectures.

Organized by Erik van Blokland and Paul van der Laan, the lion’s share of Robothon work was undertaken by the current Type and Media class. These students dedicated about a month of their short (about ten months’) time at KABK to work on Robothon and the Gerrit Noordzij Prize festivities. This included the design of an exhibition and catalog to honor the previous prize winner, Wim Crouwel.

RoboHint

My favorite Robothon presentation was Petr van Blokland’s Building a TrueType Hinting Tool. It seems to me to be a general consensus, based on reactions in The Hague and online, that this was the highlight of the conference. Petr’s ideas also point directly at the kind of designer that Robothon is aimed at. For instance, during his talk, Petr asks the rhetorical question: why is auto-spacing considered not OK, but auto-hinting is? Why should a designer surrender the way work appears onscreen? Controlling the rendering of a typeface is a much better tactic than surrendering to a mechanism one did not create.

Robothon primarily speaks to an audience convinced that spacing and kerning are part of the design process. While there were attendees present that rely on services like iKern, the more popular solution is to tackle kerning oneself via class kerning in FontLab, Glyphs, or Metrics Machine. Writing scripts to speed up the process is a great timesaver; but relying on an “auto” tool is a step too far.

Since 2009, with the broader adoption of webfonts, TrueType hinting has risen in our parlance. More graphic designers, type designers, and web designers talk about it now than ever before. Unfortunately, most industry discussion of hinting seems to take one of three paths at the moment. The font maker may:

  1. develop one’s own TrueType hints in FontLab, or in Microsoft’s VTT application. While some font developers see these as the ideal solutions, many designers claim to not have the resources or knowledge to undertake this step for themselves.
  2. make use of an auto hinting tool. These tools generally take a TTF file, analyze its settings, generate hints, and write these into the font. Auto-hinting tools may be part of a font development application, or be a proprietary resource of a single company, or take another form, such as ttfautohint or the FontSquirrel web font generator. Depending on the amount of preparation, as well as the quality of the “auto” programming, widely varied results may be achieved.
  3. choose to not hint one’s fonts at all. Here, one either hopes for the best, or is certain that the font will be used only (or primarily) in an environment or a size where hinting isn’t necessary. Certainly, things seem to get a little better on this front, if one considers improvements in rendering like the Retina display iPad, DirectWrite in Windows 8, or MacOS ignoring TT hints by default.

All of these solutions present a problem — one that Petr wants to solve. In these scenarios, TT hints are applied via a process that typically begins after the design of a typeface is finished. Except for TT hints added to FontLab’s VFB files, these hints are instructions that are written into final TTF files, not into design source files. TrueType hints are attached to points on TrueType outlines; if one edits a glyph’s design further in a font editor, one will lose the hints. This is bad.

Microsoft’s VTT — the current heavy-hitter among hinting tools — uses a vocabulary that is separate from what a designer uses while drawing glyphs in a font editor. While RoboHint has not yet been released, it seems from Petr’s presentation that the still-in-progress application (or RoboFont add-on) will allow you to add hints to source files in a way that is more malleable; your application should convert what you do into the hinting instruction language. This conversion should take place in the background. Should one make changes to the glyph later, the application should re-hint the glyph on the fly. You still have to define hints yourself, of course, but your font editor should understand what they are, and be able to adapt them to reflect your changes to glyph outlines. This would make hinting part of the design process, rather than a production step. Fonts could be TT-hinted from the design of the very first glyph onward.

If you care about the way that your typeface rasterizes, it should be important to you to determine how hints are placed. This kind of application-sensitive decision-making should be the same as every other decision, like what your stem thicknesses are in the first place, or how wide your letters should be, how much contrast they should have, and how much space comes between each pair of letters.

UFO Recap

At the beginning of the Robothon conference, Tal Leming was proclaimed “Benevolent Dictator of the UFO for life”. You can see this at the end of Erik van Blokland’s “the State of RoboFab” presentation. This article is a good opportunity to touch on the UFO format again: UFO — and the RoboFab Python library, another Tal and Erik collaboration — were the foundation for most of the ideas presented during Robothon. It is difficult to imagine font development today without their work.

What will one do with a library of VFB files if something were to happen to FontLab Studio? What happens to all digital data as technology and software move on? Sure, font files exported from FontLab — TTFs and OTFs, etc — should be openable by future font drawing applications, just like files from older apps are. However, your native work files may not be readable by future programs, as FontLab Studio’s VFB-format is proprietary, and currently only supported by FontLab products. This could mean having to accept the loss of outlines you saved in other layers, not to mention placed images, or guidelines. What if one wants to be able to access these in 10–20 years? If you are part of a company with a library of dozens, or thousands, of fonts to manage, you may need to be able to reopen older projects in years to come. Surely OpenType and webfonts won’t be the last format shifts for which legacy typefaces will need to be converted.

The UFO format tries to solve this problem. Tal discusses the evolution of UFO in his presentation on the recently published UFO3 format. The format stores your font in a human-readable manner, rather than in binary code. Already, FontLab Studio supports UFOs with the help of the RoboFab script libraries. But, because they are not native to FontLab, users have to actively install these tools themselves. Glyphs has UFO support built into the application. With RoboFont, work files are UFO files.

Although the UFO format was first introduced in 2004, I first began to take serious notice of it in 2009, at the previous Robothon conference. All of the presentations from Robothon 2009 may be downloaded as video podcasts from iTunes. While I had already used a small bit of the UFO-based applications Metrics Machine and Superpolator, seeing presentations on Tal’s Area 51 and ufo2fdk resources, as well as apps like RoundingUFO from Frederik Berlaen, finally woke me up. Using the UFO format opens up a whole new ecosystem of font development possibilities. Already at that conference there was talk of the “missing UFO font editor” — whoever would program this would enable an entire circuit of design and PostScript-based OTF font production on OS X, bypassing FontLab Studio altogether (Glyphs had not yet been publicly released). That “missing UFO font editor” came to market in 2011: RoboFont.

Don’t Stop Here

As I come to a close, I’m already worried about having cherry-picked my way through the conference. My best advice to readers is to work your way through the online Robothon 2012 talks on your own. If Robothon 2009’s media is any guide, these will probably stay online for quite some time. Several of the videos are good references to return to later, if you are looking for a specific way to bring scripting into your workflow, or if you want to work with a specific tool, like Superpolator or Speedpunk (video not yet available). The PostScript hinting information presented by Miguel Sousa is always relevant to font production, whether it is just to get your designs looking right onscreen in PDFs or Adobe Applications, or to use as a step on the way to auto TrueType hinting. Finally, for those considering whether or not to switch from FontLab to Glyphs, there is a 50-minute Glyphs demo that you can check out, too.

The Gerrit Noordzij Prize 2012

Gerrit Noordzij Prize winners receive their exhibitions at the end of their three-year tenures. This year, the prize was passed on from Wim Crouwel to Karel Martens, the renowned Dutch book designer. Previous winners include Tobias Frere-Jones, Erik Spiekermann, Fred Smeijers, and Gerrit Noordzij himself. The award ceremony took place immediately following the end of Robothon’s second day of program. On the day afterward, the Gerrit Noordzij Prize festivities went on to include an afternoon lecture series of its own, whose speakers included Jost Hochuli. Jost traveled all the way from St. Gallen, Switzerland to rock the house with his lecture on the roots of Swiss Typography, which he read in perfect English.

Photos by Tânia Raposo. More on her Flickr »

Talkin’ TED with Chip Kidd: The Talk, the Experience, and How He Got Away with Wearing a Tie

As Chip Kidd’s crackerjack TED talk—“Designing books is no laughing matter. OK, it is.”—delights design junkies and design neophytes the world over, we asked the man himself to tell us about the challenge of distilling a career’s worth of memorable book jackets into a brief yet memorable and cohesive (and funny!) presentation—delivered whilst wearing a “Lady Gaga skanky mic,” no less; his overall TED experience; and how his distinctive sartorial flair was received by an audience that tends to view khakis as dress-up pants.

How did you approach the task of distilling what you do into a few minutes (or at least 17 minutes and 16 seconds)?
That was the hardest part, because I’m usually given anywhere from 45 minutes to an hour or more to speak, and I use it! And what I don’t use is notes or a script of any kind. But TED of course has strict time limits (which they do for very good reasons) and encourages all speakers to write out what they’re going to say, memorize it, and rehearse, edit, rehearse, edit, rehearse, etc. So that is what I did, and boy am I glad. I knew I wanted to start with the ‘Apple’ lesson (which has nothing to do with Mr. Jobs’ company, in case that was unclear) and end with 1Q84. It was what went in between that I really sweated over. I cut a lot from the first version and along the way.

What was the most exciting/surreal/strange aspect of your TED experience?
I’d say all of it. More specific: meeting and talking with Al Gore; rehearsing in the theater and finally understanding how big it was; thinking that I would not need a speaking coach but reluctantly meeting with Gina Barnett and getting 100% more confident because of her. She is amazing.
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Watch Chip Kidd Knock ‘Em Dead at TED Conference

Innovative. Refreshing. Full of ideas. Three ways to describe both TED and Chip Kidd. The charismatic graphic designer, author, editor, Batman expert, and rock star made his TED debut at the recent Full Spectrum conference in Long Beach, California, thanks to “guest curators” Chee Pearlman and David Rockwell, who organized a smashing session entitled “The Design Studio” that featured creative superstars including architect Liz Diller, Metropolitan Museum of Art director Tom Campbell, and IDEO’s David Kelley, bracketed by the whimsy of Maira Kalman‘s tapestry-cum-stage set and the wisdom of John Hodgman, who provided interstitial interrogations on design classics such as Philippe Starck‘s Juicy Salif citrus squeezer (“When you fall asleep it comes alive,” warned Hodgman. “Mr. Starck, I have revealed your terrible secret.”) In the leadoff spot was Kidd, who managed to bring the tech-heavy crowd to its feet by talking about the wonders of books: the analog kind, with dustjackets, odors, and, according to Kidd, “tradition, a sensual experience, the comfort of thingy-ness—a little bit of humanity.” Treat yourself to his freshly posted TED talk:

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IIT Institute of Design Strategy Conference 2012: REGISTER TODAY!


The annual IIT Institute of Design Strategy Conference is fast approaching. The international executive forum is the premiere conference exploring how businesses can leverage design thinking, “to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.”

This year’s conference has a stellar lineup of speakers from NGOs, corporations and government institutions including Denis Weil (VP, Concept and Design, McDonald’s), Jeff Morgan (Executive Director Global Heritage Fund), Pamela Mead (Director of UX, Telefonica R&D), Martin Cooper and Arlene Harris of (DYNA, LLC) and Sam Pitroda. See the full list of speakers from this year’s conference here. For a taste of what to look forward to at this year’s conference, check out Craighton Berman’s Sketchnotes from 2011’s conference (Day 1 and Day 2). Register today!

IIT Institute of Design Strategy Conference
May 9-10, 2012
Venue SIX10
610 S. Michigan Avenue
Chicago

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Design Dialogue Conferences: IDSA’s March/April/May Madness

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While it’s the Eastern and Western Conferences I’m preoccupied with right now, the IDSA has three up on the NBA with their upcoming Design Dialogue Conferences. Between March 30th and May 6th, no less than five U.S. cities are hosting two-day events all under the umbrella of this year’s “Evolving Design Practices” theme.

Here’s the short of it:

Mideast Design Conference
Detroit, March 30-31
“Rebuilding our Region with Design”

Midwest Design Conference
Chicago, April 13-14
“Exploring Creative Fusion”

Northeast Design Conference
Philadelphia, April 13-14
“Forward Thinking Through Vintage Perspectives”

Southern Design Conference
Atlanta, April 20-21
“Grow. Expand. Advance.”

Western Design Conference
Seattle, May 4-5
“Breaking Boundaries”

Hit the jump for the full descriptions of each.

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Design Indaba: An Interview With Michael Bierut

The renowned graphic designer and captivating emcee sheds light on Cape Town’s Conference on Creativity

As a former speaker in both 2005 and 2010, renowned graphic designer and Pentagram partner Michael Bierut has also served as one of Design Indaba‘s masterful emcees for the past three years. Each day, wearing a shirt and tie matching his cheerful demeanor, he enthusiastically presents the impressive roster of speakers, adding valuable industry insight and witty commentary between presentations. With Cape Town named the World Design Capital for 2014, we checked in with Bierut to hear more about how the Conference On Creativity and the city itself have evolved over the years.

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You’ve been a moderator for three years now, how did you initially get involved with Design Indaba?

I was invited several times to present at Design Indaba, but I was never able to go because it almost always conflicted with my daughter Martha’s birthday. Finally, I was able to go in 2005, but I did it as a quick in-and-out. This works for some conferences, but at Indaba, it’s a terrible idea. Everyone, including the speakers, should come early and leave late. Doing it any other way misses the point.

I stayed in touch with organizer Ravi Naidoo after my first visit and I was invited back to speak in 2010. On my second visit, he asked if I could also help out by serving as a co-emcee. I had fun, came early and stayed late, and he’s asked me to come back in the same role in the two years since.

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How have you seen the conference grow since then?

Obviously, the attendance at both the conference and the expo have grown dramatically, with simulcast audiences joining in from Johannesburg, Durban, and elsewhere in Cape Town. More importantly it’s grown from being a design conference for insiders to being a galvanizing event for Cape Town and for South Aftrica that’s all about the power of creativity and design.

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What are some key moments or speakers that have stood out over the years?

I remember Dieter Rams at the conference in 2005 preaching his less is more aesthetic with precision and passion. Two years ago, I was knocked out by architect Alejandro Aravena: his is the only presentation I’ve ever seen where 15 seconds in I started frantically transcribing what was on every single slide. Last year, Francis Kere from Burkina Faso brought the house down with a presentation that showed how socially responsible practice could support great, beautiful design.

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Every year, some of the best presentations are from students. Cape Town fashion designer Laduma Ngxokolo did a line of clothing inspired by African patterns that I still desperately want in my closet. And RCA industrial design student Thomas Thwaites showed a project where he made a toaster by hand from raw materials he found himself. The story was so sharp and funny that I asked for a copy of his thesis presentation and gave it to Kevin Lippert at Princeton Architectural Press. He published it last year, and a month or so ago, Thomas was promoting it on the Colbert Report! It all starts at Design Indaba.

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I always come away feeling uniquely inspired after the conference, how do you feel after the entire experience each year?

Indaba is remarkable in that it brings together people from every creative discipline from every part of world to share ideas. People come eager to hear from the superstars, but over and over again, it’s someone you’ve never heard of who blows you away.

What do you think the audience at large takes away from the conference?

I think the conference brings out the best in the speakers. You feel the energy from the audience, and the people on stage really feel an obligation to make a connection. The audience can really sense this, and as a result they come way feeling that they did just sit there and witness it, but they actually participated in it. It’s active, not passive.

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Do you feel Design Indaba has had a hand in helping Cape Town become the Design Capital for 2014?

I suspect it may be Cape Town’s best argument as to why it deserves to be the World Design Capital.

How does a conference like Design Indaba foster creativity in the long run?

Creativity doesn’t happen in a vacuum. It’s all about connections. Design Indaba makes connections that last, and those connections have the capacity to change the world.


New design conference alert: After School Club

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After School Club (ASC) is a design festival built for instructors. It’s not only free, it’s held at the University of Art & Design Offenbach for one week during their April semester break. Granted, its location in Offenbach am Main, a town just outside Frankfurt, doesn’t exactly make it convenient for those of us west of the Atlantic, but once you check out the line up of speakers—a group of German, French and Czech designers you’re not likely to see anywhere else—you might just be inclined to book a flight.

Attendees will hear lectures and symposiums led by graphic designers Mirko Borsche, Niklaus Troxler and Stefan Marx, the art directors at Haw-lin, designer Alexander Lis and Eike Konig, who’s a professor at Offenbach and heads the “multi-disciplinary creative hub” Horte. Konig is also leading the team that’s putting on the festival, which means that this is a design conference from the perspective of educators, not businessmen – an important distinction made clear in the recent New York Magazine op-ed on TED and the many conferences it’s spawned. Plus, look at this video ASC made—how could this not be fun?

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