What is an off page optimization?

 

 
Search engine optimization process is one of the leading and popular services among business companies to content major changes while introducing or promoting their products and services on Internet. Various concepts and services are done for earning more revenues in the business. Off page optimization is SEO is the main techniques plays a major role for getting more advantages in reaching higher targets. This process requires more knowledge and time consuming method. Off page optimization mainly used to create link building to improve the quality of traffic in the website. Increasing the number of back links by executing Off page optimization process can lead to reach profit soon. Back links are the back bone for any company which makes the website more efficient and attractive.
The back link is very useful to post adds in other websites in simple manner. The organic traffic is increased on the main website is done by off page optimization services which helps to get keywords. Off page optimization is the only way to improve the search engine rankings by using the main keywords of the company. It recommended traffic is also done for load websites for improving value. Improving the keyword visibility on all other websites or in search engine are easily done by using off page optimization. So users browsing in other websites are also can easy see or use the keywords or flash clips shown on the website, it attracts the customers easily also by single click on the back link will show the main page quickly. Business companies can use this service according to package before promoting new products or services.

 

Big Time: Olafur Eliasson, Peter Zumthor Among New Mentors in Rolex Arts Initiative

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(Photos courtesy Studio Olafur Eliasson and Keystone/Christian Beutler)

Rolex’s Arts Initiative gives new meaning to the phrase “ones to watch.” For the past decade, the luxury watchmaker has paired mentors and protégés in dance, film, literature, music, theatre, visual arts, and—beginning last year—architecture for year-long creative collaborations. The program, which encourages dialogue between artists of different generations, cultures, and disciplines, has devised dynamic duos such as Anish Kapoor and Nicholas Hlobo, Zhang Yimou and Annemarie Jacir, and SANAA’s Kazuyo Sejima and Yang Zhao.

Fondazione Giorgio Cini in Venice was the setting for a festive gathering held earlier today to announce the seven creative wizards who will serve as mentors for the 2014-15 program: Olafur Eliasson (visual arts), Alejandro González Iñárritu (film), Michael Ondaatje (literature), Alexei Ratmansky (dance), Kaija Saariaho (music), Jennifer Tipton (theater), and Peter Zumthor (architecture). As for the emerging talents, it’s pick-your-own-protégé. Each of the mentors will choose a talented young artist to join them for a year of creative collaboration—and a grant of 25,000 Swiss francs (approximately $28,000, at current exchange rates).

New Career Opportunities Daily: The best jobs in media.

Catching Up with Hellman-Chang: From Small Shop to Big Time, from Small Screen to Big Screen

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Little kids often dream of being on TV when they grow up, but Dan Hellman and Eric Chang dreamt of making furniture. Now that they’ve established Brooklyn-based Hellman-Chang into a globally-known furniture brand (see our last post), it is their furniture, and not themselves, that they’d like to see on TV. Or on the big screen, for that matter.

And it’s happening. Design-savvy viewers of the Today Show may have noticed a certain iconic table has recently been added to the interview portion of the set, and other Hellman-Chang pieces have popped up in well-known NYC-based productions. Here we catch up with company co-founder Eric Chang, who tells us what H-C’s been up to and what this facet of their strategy means for the brand:

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Hellman-Chang: Bringing Glamour Back into Furniture Design

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When you think of two guys in a shop building furniture, you imagine them wearing Carhartt more than Canali. But Dan Hellman and Eric Chang aren’t your average furniture designers, nor the type to commission your average ad shots. With a strong sense of brand, impeccable business acumen and seemingly limitless drive, the Brooklyn-based duo have propelled Hellman-Chang, in less than a decade, from mere start-up to showroom darling in the world of high-end furniture—a position that has taken some furniture groups entire generations to achieve. (At press time Hellman-Chang had been added to Boston’s Webster & Co. furniture showroom, as well as Washington D.C.’s Hines & Co., bringing their total showroom partnerships to nine.)

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Rather amazingly, they did all this without advertising. But as the company continues to climb the contract furniture ladder, this month they’re rolling out their first ad campaign, partnered with high-fashion brand Canali, to appear in the pages of Elle Décor, Interiors and New York Magazine. “The fashion and design industries are probably the two industries that can still benefit greatly from print advertising,” says company co-founder Eric Chang, who has a background in advertising. “We decided that we were coming to a point where we would take the plunge into advertising as a way to bolster our distribution efforts.”

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Maker Movement Woes: Brooklyn’s 3rd Ward Suddenly Shuts Down

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Are shared makerspaces for profit viable? Maybe, maybe not. California-based TechShop seems to be doing well, having expanded into Michigan, Texas and Pennsylvania, though their plans to reach NYC by summer 2012 never happened. More worrisome is that 3rd Ward, the Brooklyn-based maker community that offered shop space and classes, shut down this week with no warning.

Paying members reportedly had no idea that the space would be open one day and closed the next, drawing ire as these folks now wonder where their money went. As recently as Monday, 3rd Ward had sent out an e-mail promoting their fundraising efforts; by Tuesday night the facilities’ doors had closed for the last time. This is pretty nuts because not only do members store their equipment and material there, but some run their companies out of the co-working space.

Consensus seems to be that mismanagement was the culprit: An anonymous and alleged ex-employee of 3rd Ward commented on a Free Williamsburg article that “management was never able to find a way to make the space turn a profit.” The New York Observer observed that 3rd Ward “ended up spending too much money on its Philadelphia and Culinary Institute locations,” referencing their ill-fated expansion plans. Another former 3rd Ward employee told Gothamist, back in July “that the business had been massively mishandled by 3rd Ward founder Jason Goodman.” That last article ends on a rather damning note:

Ultimately, the source tells us, 3rd Ward had a retention problem. The high price tag of classes and unclear learning trajectories meant that many students would enroll in one class and not return.

“3rd Ward is hipster nonsense,” the source said. “It’s just very whimsical—here’s some pieces of wood, pay some money. There’s no clearly articulated pathway to success.”

There is unconfirmed buzz that the building’s landlord may run the co-working space as studio shares, but there’s no word on what’s going to happen to the wood shop, metal shop and fabrication areas. For those of you in Brooklyn looking to set up your own shops, there may soon be a lot of shop equipment for sale…

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What is the Best American State for an Industrial Designer?

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If you’re an industrial designer in the U.S. and want to live someplace with a lot of job opportunities, where should you go? According to Michigan Live, the top five American states with the most industrial designers include Rhode Island, Wisconsin, Indiana and Pennsylvania. And topping them all: Michigan.

Hopefully inspired by, or cribbing from our excellent Coroflot Design Salary Guide, an IDSA study shows that Michigan has some 3,000 ID’ers—which is only 500 less than the entire population of the IDSA—and Executive Director Daniel Martinage recently traveled to a Design West Michigan event at Grand Rapids to help spread the ID gospel.

Martinage credits Michigan companies for creating employee-friendly work environments that keep industrial designers from migrating to other states…. IDSA has plans to showcase Michigan’s industrial design talent pool. The organization is eyeing Detroit as a potential location for an upcoming national conference, and selected Grand Rapids for the site of the 2015 Midwest conference.

Remember the huge Newell Rubbermaid design center slated to open in Michigan? They’re not alone in their generous payouts: The Mlive article says Michigan-based ID’ers earn about $10,000 more annually than in other states, keeping their pay around the 70 large mark, and adds that “they shouldn’t have any problem finding work in the state’s automotive, office furniture, medical device and appliance industries because the demand still outpaces the supply.”

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Innovate Like A Misfit: Kyra Maya Phillips on how pirates, hackers and gangsters can teach us to be more creative and successful in business

Innovate Like A Misfit


Kyra Maya Phillips, the co-author of the upcoming book “The Misfit Economy,” encourages readers to think like pirates, gangsters and hackers when approaching business. While researching and writing the…

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Quote of Note | Peter Buchanan-Smith

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Best Made’s “Sam McGee” American felling axe.

“I took an axe that was made by someone else, and I just painted the handle. The hard part was selling it and developing a catalogue and world around that one painted, simple axe. It was done overnight in a way. I had no business plan when I started. I literally painted 12 axes, photographed them, and two or three weeks later, I built an e-commerce site, and they were up for sale online.

It has been very slow to develop and craft some of the products that I want out there. That’s what’s been hard; it takes time and money, and that doesn’t come quickly unless you’re willing to sell half of your company or something, even if that were possible. But, I’ve learned a lot from my manufacturers. We work with a 140-year-old axe company that is still run by the same family. It is really inspiring to go down there, to watch them run machinery that was built 80 to 100 years ago, and see that they’re not anxious about growing really quickly. To them, it is about long, sustained growth. No one is thinking, ‘Let’s get rich quick.’”

Best Made Company founder Peter Buchanan-Smith in Kern and Burn: Conversations With Design Entrepreneurs, a new book by Tim Hoover and Jessica Karle Heltzel

New Career Opportunities Daily: The best jobs in media.

Forum Frenzy: Interview Tips for Young Designers

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Preparing for an interview can be daunting. Even more so if you are a fresh grad going on your first round of professional interviews. Daniel Teng wisely sought the help of the collective knowledge in the Core77 Discussion Forums, where members responded with a wealth of answers and tips.

Jose Jayma recommends to “make sure it flows like a conversation… They brought you in to talk, so talk to them.”

Singletrack shared, “I brought a ski boot I did as my final project in school. It was a great tool for using to get the conversation started…Then the design director broke off a buckle and it was really funny. I think I got the internship from just pity for breaking my model.”

Iab reminds students, “don’t try to make it a formal presentation. It always comes across as forced. I will learn about your presentation skills just by our interaction.”

Have a tip to share or a question to ask? Join the discussion HERE

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Core77 Is an Important Blog for Thought Leaders and You Can Too!

Frick-ThoughtLeaders-Diagram.jpgBut what does it all mean?

Science has finally proven what we’ve suspected all along: that you, loyal reader, might just be a highly influential thought leader. According to a recently published paper [PDF] called “Coolhunting for the World’s Thought Leaders,” PI Karin Frick and her Gottlieb Duttweiler Institute colleague Detlef Guertler worked with MIT’s Peter Gloor to determine “the thought leaders shaping current discourse on the future of business and society” based on the publications in which they’re cited.

Every year, numerous lists are published about the world’s largest companies, the most promising startups, the strongest consumer brands, the richest individuals, the most successful sports stars, the top chefs and the most important trends in technology. Unlike these lists of business or technology leaders and trends, the most important thought leaders and trends shaping our society have not been subjected so far to any truly systematic analysis and regular publication…

A thinker gains influence only if his or her ideas attract attention, are taken on board by others and are then discussed in depth. This not only means discussions held within an inner circle or research group but also the wider, subsequent debate with a broader public, which also includes laypeople. Today, the most important marketplace for new ideas is the Internet, where they are first presented, disseminated and most vigorously debated. If we want to gauge the actual influence thinkers possess, we therefore need to assess their status on the net and the intensity of debate in the virtual infosphere about these people and their ideas.

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Lo and behold, Core77 comes in at a solid number 11, and considering that HuffPo swept the podium, we’re technically in the top ten. As for the methodology, MIT Technology Review offers a nice summary of the criteria for your—and, by extension, our—quantitatively-averred influence:

Frick and co do this by starting with a hand-picked list of 100 thinkers in the fields of philosophy, sociology, economics and the hard sciences. Frick and co cross-check this list by asking 50 thought leaders to name their most important influences, a process that throws up essentially the same people.

Next, Frick and co then assume that a person is influential if their ideas are discussed on important blogs. So they put each thinker’s name into a search engine and collect a list of all the most influential blogs mentioning that person.

The final step is to plug the URL of each of these blogs into the search engine to find other blogs that link back.

The most influential thinkers are those that are linked back to by other influential blogs. In other words this is a pagerank-type listing in which a thinker is deemed influential if he or she influences other influential thinkers.

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