Freudian Analysis: Book Will Serve Up Breakfasts with Lucian

Just a few weeks after the death of 88-year-old Lucian Freud comes news of a forthcoming book that promises to reveal intimate details of the artist’s life and work. Journalist Geordie Greig, editor of London’s Evening Standard, has inked a deal for Breakfasts with Lucian, which is slated for publication by Jonathan Cape next fall in the United Kingdom (no word as to when it will make it to our shores). According to a deal report by Publishers Lunch, the book will be based on Greig’s regular Sunday breakfasts with Freud as well as many hours of recorded conversations in which the two discussed subjects such as “art, debt, enemies, death threats, poetry, escaping from Nazi Germany, falling out with Jerry Hall, why he hated his brother Clement, painting David Hockney, his first love, sleeping with horses, escaping the Krays, hanging with the Queen, his role as a father, why Velazquez was the greatest painter, and dancing with Garbo.” The book will include photos, some of which were taken by Greig. Meanwhile, Britain’s National Portrait Gallery will soon start selling tickets for “Lucian Freud Portraits,” an exhibition that opens in London on February 9 and will arrive stateside next summer at the Modern Art Museum of Fort Worth.

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Oscar Niemeyer Releases New Book, A Collection of Churches Designed by the Legendary Architect

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Oscar Niemeyer will be 104 this December, but he’s still apparently going plenty strong, with none of those back and forth trips to the hospital that so plagued him last year. Following his recent appearance in the soon-to-be-released Urbanized documentary, the opening of his new foundation, and hopefully still working on his new interest in songwriting, the AP reports that the legendary architect has just released a new book, launched this week in his home city of Rio de Janeiro. Details on who is publishing and if and when it will be released here in the US aren’t known, but the title is The Churches of Oscar Niemeyer and, as the title would suggest, it contains “photos and sketches of the churches and chapels he has designed over his long career.” While his 1943 Church of St. Francis in Pampulha, Brazil is arguably his most famous, you can see a number of images of his additional impressive, thoroughly modern work on churches over at ArcSpace. Whoever winds up publishing, we just hope it doesn’t cost $650 like his last did through Assouline. Though fortunately, they also put out a regular, $25 version as well.

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When Sainsbury’s was out on its own

Sainsbury’s Own Label Cola label, 1966


Featured in the September issue of CR, Own Label tells the story of the Sainsbury’s in-house packaging design team of the 60s and 70s.

The full story of Sainsbury’s in-house design team is covered in September’s CR

 

For British people of a certain age, Fuel’s new book, Own Label, will prompt waves of nostalgia. In fact, nostalgia was what tempted its editor Jonny Trunk to propose the book in the first place after a visit to the Sainsbury’s archive. The supermarket’s lovingly preserved packaging samples stirred Proustian memories in Turk of a time when no Abigail’s Party was complete without a few taramosalata-topped Snax biscuits.

Snax crackers, 1968

 

The Modernist-inspired work produced by the Sainsbury’s Design Studio between 1962 and 1977 that features in the book is extraordinary in its consistency and simplicity of approach: most was printed in three colours with typeface choices left to the individual designers and illustration predominant.

Egg packaging, 1964

 

In an essay from the book, reprinted in CR, Emily King describes the strong working relationship between Sainsbury’s then-chairman John Sainsbury (known to everyone as MrJD) and its head of design Peter Dixon. Both were committed to modern, distinctive design delivered at a time when Sainsbury’s was in the vanguard of a revolution in British shopping and eating.

Biscuit assortment, 1967

 

“If you have a big batch of red labels one side and a big batch of green labels the other, then it’s best to design a white label with stark typography, which would then stand out from the other brands,” says Dixon of his approach to making sure shoppers noticed the own label goods on the shelves of its newly-opened ‘supermarkets’.

Broken eggs packaging, 1965


What comes through is how deeply committed both men were to a family-run company which they felt actually stood for something other than just ‘maximising shareholder value’. Dixon stayed with Sainsbury’s until he retired in 1989. “People ask me why I stayed so long, and I tell them it was because the company had a moral code I agreed with,” Dixon says in the book. A supermarket being credited with a ‘moral code’? Hard to imagine now. As is Sainsbury’s attitude to advertising: “We thought it was rather disreputable to spend money on heavy advertising,” says Mr JD. ‘Good food costs less at Sainsbury’s’, a slogan devised by agency Colemen, Prentis and Varley in 1959 was used for some 30 years.

 

Sainsbury’s Own Label packaging from (top to bottom) 1964, 1976, 1970 and 1978


But while it’s tempting to yearn for these seemingly principled, pre-Jamie Oliver times, the hierarchical, patrician management style of Mr JD’s time and what it led to was not without its problems. By the late 90s, Sainsbury’s had begun to lose ground to its aggressive rival Tesco, its offer no longer strong or distinctive enough for British shoppers. Even the company’s own website refers to the years leading up to 2005 as “a disappointing period in our history”.

AMV’s Oliver-led “heavy” advertising campaign, launched that year, contributed to a turnaround in the company’s fortunes – as did its packaging which is now produced by a roster of independent firms.

 

Sainsbury’s Taste the Difference range designed by Brand Me


Basics range by Williams Murray Hamm

 

Shampoo and conditioner packaging by Storm Brand Design


Would any of the work featured in Own Label be successful on a supermarket shelf today? Some purists would applaud but I can just imagine other commenters on this blog dismissing it as ‘lazy’ or ‘like student work’ (as if that were something terrible). The nearest comparable range today would probably be Havas City’s Monoprix packaging (shown below) featured in our February issue.

Sainsbury’s Own Label Table Salt packaging, 1966

Contemporary Sainsbury’s Basics salt packaging by Williams Murray Hamm

 

 

There’s much to enjoy in Own Label (cover above) and much for today’s designers (and clients) to learn from – in the relationship between Mr JD and Dixon in particular. But while the book is full of beautiful work, it’s work that is very much of its time.

You can read all about it in our September issue, which also features of pick of this year’s top graduates plus a profile on new Japanese creative supergroup Party and much more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

 

Simon Garfield’s Just My Type Soon to be Released in US, Kicks Off with Book Trailer by Pentagram

If Simon Garfield‘s book Just My Type isn’t already on pre-order or included somewhere on your wish list, then it’s likely that you just hadn’t heard about it. The book, which tells the story of typefaces, typographers, fonts, and everywhere in between, was a fairly substantial hit in the UK (how many books about type can say that?), and as of September 1st, will be ported over into a US version, with a new forward by Chip Kidd. Our pals at Pentagram just released a book trailer for the US edition, directed by Naresh Ramchandani and Michael Bierut (the latter of whom also blurbed the book):

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Guerilla Advertising 2

A new book celebrating brand-appropriate ingenuity in today’s marketing-saturated world

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Today’s successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we’re sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin Lucas’ first book on the subject published in 2006, current marketing tools span all mediums and are so artfully crafted for their target audience, it’s difficult to sort out what is advertising and what is not. Lucas’ followup book, Guerrilla Advertising 2 revisits the subject, showing how effective unconventional branding and communication can be since the introduction of Facebook, Twitter, YouTube and the iPhone. Lucas also highlights how the sheer definition of advertising is constantly shifting, saying “It is not just impossible to come up with a new advertising formula—it is now completely inappropriate.”

The book is divided into five major themes, which include Street Propaganda, Site Specific, Sneaky Maneuvers, Stunts and Multi-Fronted Attack. Each of the 63 campaigns was selected for its remarkable ability to engage the public, using a method that was perfect for the product or service. Sticking a massive inflatable pig between two Toronto buildings, Saatchi & Saatchi’s Glide dental floss campaign appropriately sums up the book’s motive, showing how powerful even a simple idea can be when executed the right way.

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Lucas explained in our recent interview, “consumer insight has to be plugged in at the beginning of the creative process in order for the right choice to be made regarding the approach to an advertising campaign.” One great example of this is Sony Music Creative’s tactic for AC/DC’s new album Black Ice. With a target audience of 30- to 40-year-old men, Sony decided to take on their attention at the office by putting the album’s practical information in an Excel spreadsheet, breaking through corporate firewalls. Even more cleverly, they included an ASCII version of the video for “Rock ‘n’ Roll Train.” The spreadsheet was downloaded over one million times, the video saw nearly two million YouTube views, and the spreadsheet links had an interaction rate of 31% while banner advertising only saw a 0.05% return.

TBWA made it difficult for the 13 million passerby at Zurich’s Central Station not to notice their “Impossible Huddle” campaign for Adidas, but the giant footballers did not only influence commuters. The large-scale installation was so captivating, every major European news outlet and dozens of international blogs spread the word, taking the message beyond its geographical confines. “Brands don’t just want us to simply see their adverts anymore. They want us to engage with, respond to, photograph, talk and blog about them,” Lucas adds.

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People want to be involved in the process more than ever, and as Lucas points out, “consumers now play a crucial role in the distribution of brand messages.” Agencies need to know their customer as well as they know their client, because technology has taken the word-of-mouth concept to an entirely new level. “If a brand or its agency create something its audience want to share (things we think are clever, beautiful, funny, entertaining or awesome in some way), the audience is now set up to act as the perfect amplifier of the message.” Lucas also astutely points out the importance of getting the message right—”If you get it wrong, your audience is also in the perfect position to shoot you down.”

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One example of technology’s newer capabilities is Ogilvy’s “True Evidence of War” campaign for the U.N., which displayed tangible evidence of conflict within the glass at bus stops, along with a request to donate €5 through simple text messaging. By putting the items right in the public eye, the straightforward concept is undoubtedly more successful than any infomercial, despite its humanitarian plea.

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A more lighthearted interactive concept was T-Mobile’s take on the flash mob, making a TV spot out of the “impromptu” dance that took place at London’s Liverpool Street Station. Viewers who saw the commercial could press the red button on their remote to view extra footage, and a dedicated YouTube channel invited users to upload videos of them doing the T-Mobile dance.

An unequivocal look at brand communication in the tech-advanced 21st century, Guerrilla Advertising 2 is an essential read for advertisers and the public alike. The book will be available September 2011 and will sell from Laurence King for $40.


Competition: ten copies of Fluid Structures – Adventures in Engineering to be won

Fluid Structures

Competition: we’ve teamed up with structural engineers Fluid Structures to offer Dezeen readers the chance to win one of ten copies of their book, entitled Adventures in Engineering.

Fluid Structures

Written by the company’s founder David Crookes, the 248-page book presents their experimental structures that range from staircases and bookshelves to houses, exhibitions and bridges in glass, steel, stone, aluminium and timber.

Fluid Structures - Adventures in Engineering

To enter this competition email your name, age, gender, occupation, and delivery address and telephone number to competitions@dezeen.com with “Fluid Structures” in the subject line. We won’t pass your information on to anyone else; we just want to know a little about our readers.

Read our privacy policy here.

Fluid Structures

Competition closes 13 September 2011. Ten winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeenmail newsletter and at the bottom of this page. Dezeen competitions are international and entries are accepted from readers in any country.

Subscribe to our newsletter, get our RSS feed or follow us on Twitter for details of future competitions.

Fluid Structures

Here are some more details from Fluid Structures:


This new book has been very well received by both the architectural and engineering communities. It deals with the position to be taken by a design engineer in the creative process and sets out the issues that will inform his/her contribution. The book examines various materials in terms of their creative potential.

Fluid Structures

Over 240 pages about designing in aluminum, glass, masonry, steel and timber. The book is also filled with technical information and details but is very suitable for use by architects and designers as it is more focused on buildability and details rather than analysis or complicated engineering.

Fluid Structures

“One of the new breed of design engineering companies that have emerged on the scene in the past few years, in the 12 years since its foundation in 1999 it is perhaps Fluid Structures that has made the biggest impression. Working with many of the UK’s leading architects and under the guiding hand of its founder David Crookes, the company has produced an impressive sequence of innovative structural solutions, characterised by a bold use of materials often used in new ways. Working from first principles and with an extensive knowledge of new systems and techniques, Fluid Structures has created structures in aluminum, glass, masonry, steel and timber, many of which are explored and explained here for the first time, each accompanied by a wry commentary on their genesis and production.”

Fluid Structures

In his introduction to ‘Adventures in Engineering’ Ken Shuttleworth (Founding partner of MAKE) writes;

“Fluid don’t see themselves as innovators but rather use a process of exploration and experimentation to generate ideas through the materials themselves. They believe this is the way forward, rather than offering off-the-wall suggestions without research. They are process-driven rather than solution-focused; they are fascinated by the journey rather than jumping straight to the end. They make the impossible seem easy, the difficult look refined and the finite seem infinite. This book is a testament to exploration and an inspiration to adventurers everywhere.”

Fluid Structures

In his review of ‘Adventures in Engineering’ for the Institution of Structural Engineers, Bob Wilson writes;

“You won’t find out about giant power-station jobs or similar constructions but you will find out about the skill, attention and patience needed to engineer bijoux projects. You may discover a most appealing sphere of structural engineering quite different from the rougher perception of regular work: one that could lure you into its lifestyle? Do read this book and keep it for further reference!”

Fluid Structures

The book addresses many contemporary forms encountered by architects and designers including staircases in steel, glass or aluminum, structural glass bookcases, innovative extensions, interventions in masonry, curved timber exhibition spaces and steel bridges.

It brings together the worlds of Architecture, Engineering and Design, highlighting a design process which is a synthesis of the different disciplines.

Fluid Structures

About the Author

David Crookes graduated as a structural engineer in 1984 and set up Fluid Structures in 1999. After graduating, he was employed in a variety of engineering offices in the UK and worked abroad in Europe and Africa for both architects and engineers. Between 1997 and 2007 he was involved in teaching at the University of Westminster, both at Degree and Diploma level in Architecture and he is currently a visiting fellow in Engineering at South Bank University. He also continues to teach in various schools of architecture. David has considerable experience in the design of contemporary structures and has worked with many of today’s cutting-edge designers and architects. He has pioneered the practice’s research and development agenda and has been instrumental in developing Fluid Structure’s in-house expertise regarding glass structures and lightweight forms.

Product details
Paperback: 248 pages
Publisher: Watermark Publications (UK) Ltd; First edition (1 May 2011)
ISBN-10: 1873200722
ISBN-13: 978-1873200728
Product Dimensions: 23 x 21 x 2.2 cm

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A Book: ‘In the Wilds’ by Nigel Peake…

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A beautiful new book on my shelves that i need to share with you…because it will bring you lots of creative inspiration I'm sure… the book I am talking about is an art book by Nigel Peake called 'In the Wilds'. 

Truck
In the Wilds is a collection of artist Nigel Peake's hand-drawn observations of rural life. From the trees, fields, lakes, and rolling hills that define the country landscape, to the farm houses, tractors, fences, and telegraph poles… 

Bird  Nature Covernigelpeak

Bird
Nigel Peake is both a maker and an illustrator. With a background in architecture, he creates drawings of the everyday things that surrounds him. He leads a quiet life (in the countryside of Northern Ireland) where the interest is on what is on his walk that day. 

Nature
Most of his days are spent working on commissioned work or self related projects/books. In addition, he provides illustrations for a range of publications as well as high-profile commercial projects, including Hermes, Ninja Tunes, the Royal Horticultural Society, Habitat, and Dwell magazine. He is the author of three previous books including Sheds, and Maps, and he has exhibited his drawings around the world. 

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All images by me. Biography via PApress.

The book is available here at Princeton Architectural Press and here in Nigel's own shop where you can also buy some of his prints!

Sarah Illenberger’s illustrated stats


The Truth About Sex (Die Wahreheit Über Sex), 2008, created for Neon Magazine

Berlin-based illustrator Sarah Illenberger‘s work invariably incorporate food, wool, vegetables, car tyres, and other everyday objects. In fact, it would seem that there’s no materials Illenberger won’t use in her work. However, looking through CR’s review copy of publisher Gestalten‘s new book of her work, it is her visualisation of various statistics, created for editorial and advertising commissions, that we wanted to share the most…

Above left: How often do you masturbate per month? Above right: How Would you describe your sexual orientation? Both of these illustrations were also created for Neon’s The Truth About Sex feature, 2008, as were the following sex-themed illustrations:



The above spread and below page show stats illustrated for Neon magazine’s Big Eco-Survey (Die Grosse Öko-Umfrage), 2007

Above: Bread Lines (Hartes Brot In Zeiten Von Harz IV), 2010 for Hinz & Kunzt magazine

Above: Ads from a campaign for PSC (Socialist’s Party of Catalonia), 2010


The above and below spreads show illustrated stats originally created for Neon magazine’s How Are We Doing – The Big Survey (Wie Geht Es Uns Denn So – Die Grosse Umfrage), 2005

Sarah Illenberger (Gestalten, £17.50) is a hardback, 128 page book dedicated to showcasing Illenberger’s work – it will be available to buy next month from shop.gestalten.com. Gestalten is also hosting a solo show of Illenberger’s artwork at it’s Berlin offices at Sphienstrasse 21 until September 11. For full details and opening times, visit gestalten.com/space

To see more of Illenberger’s work, check out her site at sarahillenberger.com

LACMA Lays Off Veteran Staffers Including Heads of Design and Publications

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It was apparently housecleaning time this week at the Los Angeles County Museum of Art. The LA Times reports that the museum has let go “several veteran department heads,” seven in total. Director Michael Govan told the paper that the move was “not a financial belt-tightening” but was instead a method of “shifting some priorities” and “adapt to technology-driven change.” In English, that means that they let go a number of people involved with making things that weren’t going online, namely the editor of their catalogs and publications, Thomas Frick, their VP of communications and marketing, and their head of design, Amy McFarland. Each will be replaced by current employees whose roles and titles will be expanded. What’s more, the paper reports that Govan has announced that not only are they now not planning to replace Melody Kanschat, who left her role as president of the LACMA at the start of the year, but will be eliminating the position of museum president entirely. Here’s a bit more from the Times:

Among the changes that influenced his thinking, Govan said, were the advent of social media and shifts in the publishing industry that are leading LACMA to place more of its catalogues and publications online. Last year, LACMA established a “Reading Room” on its website so the public can access art books the museum has issued. “It’s an interesting moment for museum publishing,” Govan said. “Traditional middle-cost books are not doing well, and we’re beginning to shift to e-books, although we’re not doing away with paper yet.” He said LACMA is readying the first e-book version of one of its exhibition catalogs, for last year’s show “Fashioning Fashion: European Dress in Detail, 1700-1915.”

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Visual Complexity: Mapping Patterns of Information

Visually harnessing the power of digital information in Manuel Lima’s new book

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In our multimedia-saturated times, the way we experience information constantly shifts. Using Google to instantly settle a debate or Facebook-stalking exes are just a couple common examples of the type of purely contemporary phenomena resulting from the ways digital formats have replaced traditional platforms. Another natural offshoot, the wash of infographics and meme-driven charts, also reflects growing obsessions with these vast quantities of facts and figures, and the tremendous potential for shaping how we understand our world. Manuel Lima‘s new book, Visual Complexity: Mapping Patterns of Information, explores the history of visually representing information and how imagery can interpret data.

Born from his MFA thesis work at Parsons on mapping internal structures and transmission of links across the blogosphere, Lima returned to his passion for visually mapping networks and information during weekend downtime after graduating. Lima started the site Visual Complexity in the Summer of 2005, bringing his academic research back into play. What started with 80 projects, the curated collection (an attempt to increase understanding of network visualization) has grown to over 700. Some studies, from fields ranging from economics to neuroscience to political analysis, serve a dynamic purpose for portraying information, while others are passion projects for the curious seeking to explore the visual beauty of data sets.

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The book, a platform for preserving these projects, offers a historical perspective on the evolution of our natural human instinct to visually organize information. These systems, setting up hierarchies of spirit, heritage and society (like the ancient ontologies the Tree of Life or Kaballah’s HaShem) have deep roots as methods for finding meaning while also incorporating our connections to one another.

Beyond the historical context, the book’s fantastic imagery of visualized information and data sets spans a range of subjects—from the interconnectedness of one person’s email network to a map of five million links across millions of IP addresses circa 2003. Each project dissects information in unique and at times extraordinarily intricate ways. Simple line connections explain a political campaign, while projects like intricate protein maps make bridges linking a dataset clear, giving a better understanding of complex relationships. Resulting images and ideas fascinatingly condense large amounts of information into manageable formats, suggesting great potential uses in economics, science and social research.

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Lima goes into great detail to classify the different manifestations of how to map these networks. Addressing several theories on methodology and practices gives insight on how you personally can start to look at and process information with visual maps. These webs of knowledge at times enable readers to clearly understand vast quantities of information in aesthetically pleasing ways, though some simply astound, creating visual representations of unimaginably enormous amounts of data.

The author’s efforts extend beyond mere interpretations, crossing into artistic analysis. The transformation of data into graphics has a profound affect on the senses. Shapes, colors and patterns lend enchanting insight into individual curiosity and our inherent connectedness. Perusing the pages makes patterns become increasingly clear, exposing the purpose of this methodology—to find meaningful connections within complex networks of data. This goal goes back to this methodology’s origins, early in human history.

The Tree of Life appears in many forms throughout almost every culture and religion on the planet. As a metaphor, the tree, with its roots in the Earth and branches reaching to the heavens, was one of the original symbols for visually conveying interconnected information and meaning. Transforming into systems for mapping genealogy, social hierarchy and spiritual stages, at its core the discipline affirms our connected nature as humans to one another as well as to the planet. Original charts, like those in the book, combine data with intricate details to create something that engages on both intellectual and fundamentally imaginative levels.

Browsing the book, I became easily become immersed in what promises to be an integral part of our technological experience in the future. As these kind of data sets become increasingly important for tracking and understanding information—whether it’s Microsoft tracking search histories, cell phone carriers monitoring data usage or as artistic expressions of the structure of online social interaction—the ability to create and access comprehensive visualizations presents a novel method for digesting data. The historical section alone makes the book worth purchasing, while the exploration of the concepts and visually impressive layout will keep you engaged throughout. If you are the type who obsesses on Google Analytics or just feel the need to nerd out for a bit, pick up a copy on Amazon or from Princeton Architectural Press.