Hasta La Ideas

Brand canadese da tenere sott’occhio. Loro sono Lifetime Collective.
[Via]

E’ uscita la nuova collezione F/W 09 di Sympathy for the Unusual. Tra gli artisti coinvolti questo giro c’è Rubens Cantuni, Dario Verrengia ed Emory Allen.

Da Monsieur T solo per oggi e domani, super tees scontate a 10$.

T-shirt companies have sprouted up like wildfire as of late. Some are here to stay, like Threadless, while others fail before they even start. TrickGo is one of these brands that sparked worth mentioning. The companies creator, (a freshman at The University of the Arts no less) spent countless nights bringing it all together in the confines of his dorm room. Through guerilla marketing, it has grown into a solid brand and artist collective – presenting some pretty sick work.

I quickly realized that everyone and their brother seemed to print t-shirts. Everyone I would tell about TrickGo would respond with, “Oh yeah my friend does that,” or “I used to do that!” I didn’t want TrickGo to be just another t-shirt start up so I did what any sensible college student would. I dumped my life savings into printing on better shirts, custom packaging, individually numbered hang tags, and vinyl stickers to promote the brand.

They also have a rather dope blog that is worth a gander or two.

Mos Def is trying a different approach this time around to launch his new album The Ecstatic by creating a Music Tee. Here’s how it works:

The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back. Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.

The music/fasion company Invisible DJ, came up with the concept and is working with the fashion designer LnA to develop the tees. For more on this peak over at Pitchfork.

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