Hasta La Ideas

The School of Visual Arts in New York City will add a Master of Professional Studies in Branding to their degree offerings beginning fall of 2010. Focusing on “the intellectual link between leadership and creativity”, the department was co-conceived by core-friends Debbie Millman and Steven Heller.

The one-year, 36-credit curriculum will offer a unique course of study in four distinct but related disciplines: cultural anthropology, behavioral psychology, commerce and creativity. Students will gain a broad understanding of branding as taught in leading MBA programs including diverse branding strategies, brand valuation, and brand development life cycle. Areas of study will include brand theory, cultural and behavioral science and market research methodologies. Courses will explore package design, cross-cultural demographics and corporate-level discourse. Through a summer thesis project, students will develop and launch a real world brand, either with an existing organization or as a sole proprietor.

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