Hasta La Ideas

Obviously sick and tired of his dual life in princess-saving and toilet-fixing, Mario has taken up a new line of work in trend forecasting.

A group of five students at Politecnico di Milano, Italy have selected and studied 5 of the biggest global trends, communicating them through this video by french team member Octave de Gaulle.

You can’t help but revel in delight as Mario couch surfs, guerilla gardens and urban plays his way to the Duomo di Milano. Beats a 30,000 word marketing report any day of the week!

Octave is a student of Les Ateliers (ENSCI), Paris and is part of the Master of European Design programme. All other credits and names are at the end of the video.

(more…)