Hasta La Ideas

Tel Aviv-born, Eindhoven-educated, and New York-based Dror Benshetrit is showing off his Isaac Mizrahi-style high/low range. After making a splash at the International Contemporary Furniture Fair with his crowd-pleasing crumpled felt peacock chair for Cappellini, the designer and founder of Studio Dror this month sees the launch of his line of affordable homegoods for Target. The limited-edition “Dror for Target” range includes bedding, decorative accessories, and stationery in a palette of brown, raspberry, plum, and aqua. Among the items that caught our eye? A modular shelving system (pictured above) that can be configured to fit a range of environments and functions. At $89.99 per set, it’s the most expensive item in the 23-product collection, which also includes 99-cent mini-composition books and pillows that flip from abstract patterns to pixellated birds or butterflies, depending on your appetite for fauna and figuration. More Dror-designed Target merch is featured after the jump.

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