Hasta La Ideas

Nothing is a new commercial creative agency formed by Michael Jansen and Bas Korsten that has just opened its doors in Amsterdam. While the city houses the KesselsKramer agency in a fairly unconventional building – a nineteenth-century church – the Nothing office is an unusual construction too, in that it is built almost entirely out of cardboard. They sent us some great pictures of the space, which was created by designers Joost van Bleiswijk and Alrik Koudenburg…

The Nothing team took the idea behind the company name (taking nothing and turning it into something) as the starting point for the physical design of the office; which included creating walls, signage, beams, tables, shelving and even a set of stairs out of cardboard.

But Nothing aren’t going to be prissy about the clean lines of designer cardboard that surrounds them. Apparently, the walls will double as a blank canvas with visitors encouraged to leave their mark on the surfaces. Indeed, illustrator Fiodor Sumkin was the first to liven up Nothing’s predominantly brown colour scheme with some well-crafted penmanship.

And when they get bored by the accumulated daubings, the studio can presumably replace individual sections of their workspace for, well, nothing much at all.

All photography by Joachim Baan.

More on Nothing at nothingamsterdam.com.