Hasta La Ideas

This charming short film produced by Everynone to promote NY public radio explores the world of wordplay. Expect it to ‘inspire’ a creative team shortly…

The film, by Daniel Mercadente and Will Hoffman, promotes the Radiolab segment on WNYC. Some of the allusions may be just a tad forced but overall, it’s a thing of loveliness. So, what do you think… bank ad? Search engine maybe?

Or am I just being a horrible old cynic?

See more of Everynone’s work here

Link: The Guardian