Hasta La Ideas

After Vivienne Tam’s models carried mini special edition HP laptops as clutches during her Spring/Summer show at New York Fashion Week in September, we had a feeling we hadn’t seen the last of the fashionably marketed tech toys- and we were right! As the countdown to the Fall/Winter shows begins, Sony is sending models to various New York City settings, toting the new VAIO Lifestyle PCs while showing off the latest from Elise Overland, Threeasfour, Libertine, and Katy Rodriguez. So if you happen to be window shopping in Midtown today and spot a group of impeccably dressed women acting strangely robotic with laptops in hand, go ahead and stare- it’s like one of those artsy television commercials, except live and kind of awkward. You can even track the models on Sony’s web site and watch video footage of them at each location. Strange? Yes, but this is NYC, and Fashion Week no less, and strange is to be expected.