Hasta La Ideas

OK, so in my last entry I was pretty hard on the NYTimes.com site and how “slow, plodding and innovation-averse” it — and almost all other similar newspapers — tend to be in an increasingly digital era. Well now I need to give them a few props.

Today, I just found the Times’ “Inside the Playbook” section, where it offers original, 3-D generated videos that break-down certain key plays and strategy in NFL football games. Now those of you who know me, know that I’m a pretty passionate (embarrassingly so, sometimes) Philadelphia Eagles fan, so this was a pretty interesting find for me, personally. See the video grab below:

This is actually a very cool feature. As shown above, it gives step-by-step insight into the strategy employed, as well as a very realistic 3-D rendering of the play itself. The video shown above is the “Explanation” view.

There is also an “Aerial view”:

Aerial view

as well as “Player’s view”:

Player's view

Most of what I said regarding the NYTimes.com site, as well as the rest of the newspaper industry and their sites, still applies. But I wanted to post this because I am very impressed by the use of this interactive technology! Kudos!!!

.chris{}