Hasta La Ideas

Lovely new Web-mag from Jean Snow and Co.

So why launch a web magazine? It’s an idea I’ve long had — taking what I’ve done over the years with my own blog (this very place) and turning into something a bit less personal, and more magazine-like. I’ve always felt that a site named after a person and set up as a blog has certain limitations in what it can achieve. Yeah, yeah, no need to remind me that the name I’ve chosen for this new project doesn’t exactly stray far from what I have now, but to me it does — I wouldn’t have chosen it if my family name could not double as a common noun.

But more than just the name, it also comes through in the presentation. As you’ll see when SNOW finally launches, it was important for me to have a design that doesn’t just feel like a constant stream of titled posts in chronological order — even though it will still be powered by WordPress — and something that also allows me to be more flexible with image size.