Hasta La Ideas

London was blanketed in a thick layer of snow yesterday. To most, this was a source of childlike wonder and not a little joy. To others it was a chance to plaster their client’s logo over the city

“Early yesterday morning, Curb the creative media solutions agency delivered an extremely quick-hit ‘snow tagging’ campaign for Extreme (the sports channel and high energy lifestyle brand) – in the London snow. Curb, which delivers branding and advertising solutions using only natural materials, rose to the challenge of delivering an instantaneous central London branding blitz,” we are told in a breathless press release.

Curb claims to have stamped the Extreme logo in 350 locations across the city yesterday. “We were thrilled for Extreme to give us the go-ahead so quickly…this has NEVER been done in London before… So our team quickly hit the streets. By midday we had covered central London with the Extreme brand and had also turned a lot of heads. The feedback from people we saw in the streets was really positive. They thought it was fun and clever,” Anthony Ganjou of Curb gushes, and who are we to doubt him?

On CR’s part, once we had eventually struggled home from work, we made a lovely snowman in the garden.