Hasta La Ideas

Dezeen promotion: check out the future of hotel design in the Sleepotel conceptual hotel installation at The Sleep Event in London later this month.

Designers including AR18, MONTAGE, Kohler Co and Kusch Design will create a live hotel environment to test their ideas for bars, bedrooms and bathrooms.

The Sleep Event takes place at the Business Design Centre in London from 23 to 24 November 2011 – register for free here.

Here are some more details from The Sleep Event:

Sleepotel – the future of hotel design unveiled

How does the future of hotel design look to you?

Envisaging the future of hotel design is not an easy task. It takes creativity, innovation and the end result must meet the needs and demands of the industry.

That was the challenge extended to leading interior designers, architects, manufacturers and suppliers when they were invited to participate in the Sleepotel and their designs will be unveiled later this month in London when the Sleepotel opens its doors at the Sleep Event Europe 2011.

This live hotel environment will introduce design as an experience and demonstrate a range of pioneering approaches to deliver outstanding spaces to wow and inspire you for your future hotel budgets.

Renowned industry brands and world class designers who have participated in previous Sleepotels include Atelier Nini Andrade Silva, Blacksheep, Design LSM, JOI Design, MKV Design, Spa Vision, Space Therapy, Studio Archibella, and Utopia. Challenging their creative talents to bring you the future in hotel design for 2011 and beyond.

Responsible for the Sleepotel bar are AR18, a London based company specialising in the realisation of bespoke design and manufacture. They have created an outdoor space that attracts the inquisitive eye to enter and explore the features within.

Designing the first Sleepotel bedroom are Soho-Based design agency MONTAGE, who are best known for their work with luxury brands like Kerastase, Shu Uemura, Marc Jacobs and many others. With Armada, their newly developed design technology, they are introducing an artistically intelligent creative process which evokes a 4th dimension of design. Armada’s intuitive design process creates spaces which have an impact of awakening and revitalisation for the client. Clients will witness the development of their own deeper creativity, clarity and strength. Armada is about impact at a deeper level of intelligence.

Kohler Co, a global leader in the manufacture of kitchen and bathroom products, will show its diverse stable of leading businesses when they unveil their Sleepotel bathroom. Kohler Co presents ‘7 Brands: 1 Solution’ a fully designed hotel room featuring its bathroom and interiors brands; Kohler, Kallista, Daryl, Ann Sacks, Baker, McGuire and Mark David.

A-TYPIC designed by award winning practice RARE architecture in collaboration with Ligne Roset challenges the perception of a typical hotel room dimensions in the second Sleepotel bedroom. A range of dual function furniture pieces developed to respond to constrained conditions define a self-containing spine responding to multiple configurations. Our partners: Ligne Roset, Villeroy & Boch, Bristan, Lano, Geberit, Corian & Ligna.

The Kusch Design team aimed to create the sense of an outdoor space built within, through the use of design elements as metaphors for a natural environment. What anchors this design scheme is the use of low rectangular platforms set in a bed of smooth river stones as a foundation for the third Sleepotel bedroom. All other design elements within the space were carefully chosen to add texture, and interest creating a minimalistic, modern, and zen environment balanced with a sense of warmth and comfort.

The Naturalmat Green Room will demonstrate the best British brands and producers of fully sustainable hotel bedroom furnishings for the fourth bedroom of the Sleepotel. Focusing on the mattress and bed, the room will be a showpiece for the best in class eco interior products, manufactured from natural and sustainable materials, and will provoke the visitor to consider what the key products and features are for creating a healthier and more sustainable hotel sleeping environment.

Graven Images have collaborated with Ligne Roset and Porcelanosa to design the Sleeper bar in this year’s Sleepotel. Graven Images has a team of 30 in its studio in Glasgow’s Merchant City including interior designers, graphic designers, architects, 3D artists and exhibition designers. Max Flageollet, Director of Ligne Roset Contracts, comments on their involvement with this year’s Sleepotel: “Ligne Roset Contracts is particularly honoured to have been chosen as a partner of the Sleepotel 2011 bar. Ligne Roset enjoys an evolving relationship with Graven Images, which began with the selection of Ligne Roset lighting for the Missoni hotel in Kuwait. Sleeper Magazine, Graven Images and Ligne Roset Contracts all share the same values of creativity and quality. We expect that this dream team will create a bar that will be one of the most exciting features of the Sleep Event!”

Luxury Hotel Cosmetics is one of the largest suppliers of exclusive hotel cosmetics and spa products, encompassing a broad range of offerings from classic to contemporary designs and will be providing the Sleepotel cosmetics. The company is the exclusive license holder of an extended and well-balanced brand portfolio including Miller Harris, Elemental Herbology, Abahna, Cinq Mōndes, and Frette. Products include everything from cosmetics, bathroom amenities, travel kits, room fragrances, body wellness, to pillow sprays and aromatic candles.

To step inside the live hotel environment that is the Sleepotel, and experience design on another level, register free now for The Sleep Event Europe 2011 by visiting www.thesleepevent.com.

Fusing inspiration, innovation and opportunities for the design, development and architecture of hotels across the globe, The Sleep Event Europe takes place at the Business Design Centre, London from 23-24 November. The event incorporates a top level two-day conference and the highly prestigious European Hotel Design Awards on 22 November.

For daily industry news and show updates, follow The Sleep Event Europe on Twitter and on Facebook.

www.thesleepevent.com