Hasta La Ideas

It’s been another exciting fortnight in music videos: here’s our pick of six of the best.

First up is director James Copeman’s promo for Ben Pearce track What I Might Do (which is, according to the press release, the UK’s most Shazam-ed track). The video features ordinary (though very cool) people dancing to the track on an infinity cove in a photographer’s studio. Simple yet totally engaging. Production company: Black Dog Films.

This video for Wilkinson’s track Afterglow by director Rémy Cayuela documents the key moments of a couple’s five year-long relationship in stats. Turns out they’ve been through 8 goldfish, spent 24 Sundays in bed and had 1,962 orgasms, in case you’re wondering. Production company: Able & Baker.

Directors Truman & Cooper are behind this video for Kid Wise’s Hope. A story of friendship and jealousy, with a heavy dose of violence thrown in, it’s gripping stuff, and features a look that’s reminiscent of Ryan McGinley. Production company: Chez Eddy.

If it’s simple animated charm you’re after, check out this vid by Romain Segaud for When The Night Is Over by The Magician. Yes, we’ve seen this graphic equaliser effect before, but it’s still lovely. Production company: Solab.

After that brief, happy interlude, we’re back to violence now in this video for Gesaffelstein track Hate or Glory. It’s directed by Fleur & Manu, who were also behind this video for Pursuit for the French DJ earlier this summer. Production company: Division.

We finish on a bouncy note with Tyler, The Creator’s latest bonkers video, for track Tamale. The promo sees the rapper bouncing on a lady’s derrière like it’s a trampoline, riding on a moggy like it’s a horse, and engaging in some one-on-one loving while reading a book titled ‘Homophobic Beans Misogyny Bad 666 Gimmick’. Enjoy.