Hasta La Ideas

Director Adam Powell‘s latest music video (for musician Sivu‘s track Better Man Than He) was “shot” using an MRI scanner at London’s St Bartholomew’s Hospital…

Although he had to spend two hours in the scanner, we’re told that Sivu was given a clean bill of health at the end of the shoot. Here’s the video:

Director: Adam Powell
Production company: RSA Films
Record label: ASL Records

In recent years we’ve noted a few music videos created using live action footage captured using gadgetry other than traditional cameras – perhaps the most memorable of which is Radiohead’s 2008 House of Cards video (still, above) directed by James Frost using footage captured using lasers and scanners.

Regular readers may also recall the New Look video we posted in late 2011 shot using an X-box Kinect ‘camera’ created by directors Tim & Joe at Colonel Blimp (still shown above).

And also worth checking out is UVA’s 2006 video for Colder’s track To The Music (still, above), shot using a 3D scanner, which you can view here.

Plus, if you’re a fan of seeing MRI footage of vocals being delivered, wired.com posted a story last week about a research project at the University of Southeren California in which beatboxers were ‘filmed’ using an MRI scanner. Read that piece (and watch the video) here.

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