May 03
Simple: Conquering the Crisis of Complexity: Alan Siegel’s latest book shows what business can learn from simplicity and good design
Posted in: corporations, organization, problemsolving, simple 
Designers are more than floor lamps and logos—first and foremost, they are problem solvers. When Alan Siegel began his career in corporate design, he saw a problem with complexity. He saw insurance forms that were incomprehensible…
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