Hasta La Ideas

Made in California, Shortomatic board shorts update the classic surf style with a host of patterns designed by both renowned and emerging artists like these pictured above by Brandi Milne and William Cawley respectively, or for a fully personalized pair you can customize your own by uploading an original image as shown below using some of my photos from Tokyo, shopable here.

Shortomatic began as many passionate companies do, out of a frustration for lack of options. Feeling that board shorts all boasted the same graphics—usually of Hawaiian flowers or stripes—the team behind Shortomatic decided to challenge the stale market with a collection of bold and artistically driven patterns. Each pair is printed, cut and sewn in Los Angeles and made from a sturdy super suede polyester microfiber.

The shorts can all be designed and purchased online, each pair is $99 with a portion of proceeds benefiting the Global Green organization.