Hasta La Ideas

Last week we put up a new PSA warning against drug driving on the CR blog, and remarked on the subtle approach used in the campaign, which avoided gruesome car crash scenes. By contrast, this PSA from Gwent Police, which illustrates the dangers of texting while driving, pulls no such punches.

The film, which lasts over four minutes, was shot using young Welsh actors but feels shockingly realistic, showing how a brief lapse in concentration on the road can have devastating effects. It was directed by Peter Watkins-Hughes, a former BBC TV producer who is now a lecturer at the International Film School Wales. A number of his students also worked on the film and alongside plans to screen the short film in schools, a longer version of it is being considered for broadcast on the BBC.