Hasta La Ideas

Lifelong skater (and Olympian snowboarder) debuts his affordable skate shoes for Target

Building out his line for Target, gold-medal snowboarder Shaun White’s first collection of skate shoes drops in stores this week. In of-the-moment colors like electric blue, gray, black and maroon, each pair makes a bid to be an everyday shoe, covering all the bases with fat laces, thick outsoles, suede uppers and double stitched construction. Target sent over a pair for us to check out and we were impressed with the high quality considering the low price-point.

Shaun, who’s also an avid skater, introduces six styles of the skate shoes—three for men, three for boys— which will be stocked in stores, and two models for each will be online exclusives, with prices ranging from $28-$35. Also launching, a new season of apparel—the latest in the line that White and his brother Jesse have been partnering with Target on since 2008—includes jeans, t-shirts, wovens and jackets, hitting the sweet spot at $35 and under.