Hasta La Ideas

A new show from Brooklyn-based artist/designer Scott Albrecht re-presents popular sayings using second-hand and found materials

Albrecht’s hope is that  “If we could only isolate ourselves from how we perceive these phrases, and experience them literally, as if for the first time, we might actually find that they have the potential of expressing something truly heartfelt”.

It’s an idea that has occurred to many a designer – student and professional. The notion that the presentation or styling of a word or phrase can impact its meaning or invite it to be considered anew is a recurring theme in the work of many graphic designers and typographers – but Albrecht’s pieces, particularly the wooden ones, have a distinct charm about them.

Yes, it’s more slightly twee artsy-craftsy ‘design for other designers’ but they are rather beautiful for all that.

Somethingmistakenfornothing is at The Curiosity Shoppe in San Francisco from August 27 to October 10. See more of Albrecht’s work here