Hasta La Ideas

When Levi’s wanted to shoot their first collaboration with downtown retailer Opening Ceremony—a unisex collection of muted corduroy tops and bottoms—they opted for a familiar lensman in Ryan McGinley, who did campaigns for both companies in the past. While officially part of their Spring collection, McGinley chose decidedly autumnal scenes peppered with falling leaves (as well as models).

Inspired by trips to the upstate New York countryside and characteristic of the photographer, the images lend a vibrant adolescent feel to a fabric more often associated with hippies, English professors and Wes Anderson characters.

The first edition in a series of ongoing seasonal collaborations between the two brands, “Cords” will be available in New York, San Francisco and Tokyo stores as well as online. You can see a couple, more familiar, shots from the collection after the jump.

Also on Cool Hunting: The Highfliers by Ryan McGinley