Hasta La Ideas

Check this out: A new study printed in the Times claims that red and blue, far from being mere colors that delineate a state’s political leanings, influence your brain in very different ways. The amount of ways in which it does this seems almost absurd, and should be of great interest to product designers. For example:

– “Red can make people’s work more accurate, and blue can make people more creative.”
– Athletes wearing red win 60% of the time over those wearing blue.
– Men found women hotter in photographs containing red.

And here’s a doozy:

Then there was the cocktail party study, in which a group of interior designers, architects and corporate color scientists built model rooms decorated as bars in red, blue or yellow. They found that more people chose the yellow and red rooms, but that partygoers in the blue room stayed longer. Red and yellow guests were more social and active. And while red guests reported feeling hungrier and thirstier than others, yellow guests ate twice as much.

Lastly, while it was not proven in the study, it’s common knowledge that if you take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. Whereas if you take the red pill, you stay in Wonderland and I show you how deep the rabbit-hole goes.

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