Rollasole: Vending Machine Flats To Save Stiletto-Wearing Feet

imageOn NBC Nightly News last week, I caught a story about 27-year-old UK entrepreneur Matt Horan who started a company based off an ingenious idea. Rollasole is an emergency ballet flat sold in vending machine at UK clubs. For about 5 pounds (around 8 bucks), you can relieve your dancing or partying feet with these comfy and cute ballet flats that roll open and come complete with a little carry pouch (for you to tote around and use later!). Within 6 months of starting his business, Horan has sold thousands of Rollasoles and has expanded to the wedding/special occasions market. The next expansion? Over the pond, of course. Rollasole is coming soon to the U.S. to bring relief to our stiletto-wearing partying feet. Read more on Rollasole at the London Evening Standard and Perez Hilton, and even follow them on Twitter — @Rollasole. Check out more fun fashion finds at Coquette!
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