Hasta La Ideas

In the upscale São Paulo neighborhood of Higienopolis, Rojo Artspace inaugurates their newly-acquired digs with a show called “Born Into This” by Japanese-Brazilian graffiti artist Yusk Imai.

Housed in an ornate 1920s building on a quiet residential street, the new space actually belongs to Galeria 600, which underwent a major reform to house its new reincarnation.

Artgoers now enter the gallery space through a huge driveway into a pebble-filled back area set with shipping containers painted black that function as show spaces.

They’ll then be able to go inside the building to see additional artworks, and soon, check out books in a store on the mezzanine level that will feature Gestalten publications. Rojo struck up a partnership with the German-based publisher to showcase their lineup in Brazil, a collaboration with lots of promise for both parties and will hopefully utilize Rojo’s print component.

The space contains various rooms, which founder David Quiles Guillo says will allow Rojo to extend its art reach by hosting workshops and other cultural events.

“Born Into This” show runs through 8 May 2010.