Hasta La Ideas

Milan 2012: Australian designer Marc Newson presented this child’s rocking horse for Italian brand Magis at the Salone Internazionale del Mobile in Milan last week.

Called Rocky, the toy is moulded from plastic in one colour with a rope slotted through the mouth as reigns.

Watch our recent interview with Marc Newson on Dezeen Screen.

The Salone Internazionale del Mobile took place from 17 to 22 April. See all our stories about Milan 2012 here.

Here’s a tiny bit of text from Magis:

The second of Marc Newson’s designs for Children, Rocky is a modern take on a traditional object, a pop version taking its character loosely from medieval jousting horses.

The parallelogram motion mimics the movement of a traditional rocking horse. It is made from rotationally moulded polyethylene chosen for both its durability and recyclability.