Hasta La Ideas

Last night at the San Francisco headquarters of Adobe, a few dozen leaders within the sustainable design industry sat down with tapas and wine for an open discussion about our experiences. Emceed by Josh Ulm of Adobe, the evening consisted of two open conversations, one focusing on the role of the designer, and one on the state of design as an industry. Valerie Casey of IDEO and the Designers Accord, Gaby Brink of Tomorrow Partners, and Brian Dougherty of Celery Design led the sessions, and attendees including myself, Phil Hamlett of the Academy of ArtAcademy of Art, John Bielenberg of Project M, and many others, chimed. My favorite sound bite came from John Bielenberg, who declared “Sustainability needs rebranding.”

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