Hasta La Ideas

Photos Courtesy Nancy Packer

The Mural Arts Program of Philadelphia has transformed 10 of Philly’s colorless recycle trucks into vibrant murals. These colorful graphics were designed by students from the after school Big Picture Program. Instructor Desiree Bender explains, “I scanned in the drawings, colorized them, laid them out in Illustrator, sent them to the digital printers. It’s printed on vinyl, and it’s like a giant sticker.”

For many years, Philadelphia has ranked at the bottom in terms of its diversion rate (the amount of trash picked up as recycling) but has seen an increase since Mayor Nutter’s ’single stream’ initiative and now stands at 12%.

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