Hasta La Ideas

Set a brief to ‘break a world record’, first year Goldsmith’s design student Liz Baldwin attempted to draw a mile-long unbroken chalk line through London in the fastest time. Fifty yards from the end, in a Pythonesque moment, she was stopped by the police

Apparently, the world record for drawing the fastest, unbroken, mile-long chalk line is an hour and 20 minutes. Liz Baldwin set out to break that record, scrabbling on her hands and knees through the streets of east London. Along the way she encountered curious shopkeepers and encouraging passsers-by, dodged dogs and traffic. But just when she was on the verge of making history, up stepped a distinctly unimpressed copper who cruelly, and hilariously, put an end to the fun, dismissing her endeavours thusly: “There’s no real need for it.” Well, quite.

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CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

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