Hasta La Ideas

The Royal College of Art’s Industrial Design Engineering is looking for a new moniker; they’re thinking of switching it to Innovation Design Engineering. Why?

‘Industrial design has changed dramatically over the past 20 years,’ says [designer Miles] Pennington. ‘We are no longer approaching design as a purely object-orientated activity. The experience, system, service offering – indeed, everything around and supporting the product proposition – is now within the designer’s influence.’

Miles Pennington is the new IDE department head and co-founder of the UK’s Design Stream product/packaging consultancy.

via design week uk

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