Hasta La Ideas

FriendsWithYou celebrates the High Line’s latest addition with an immersive playground for kids and adults alike

To celebrate the glorious beginning of summer and the much-anticipated opening of phase two of the High Line, New York City’s acclaimed elevated park, AOL teamed up with FriendsWithYou to create “Rainbow City,” an interactive sculptural installation. The 16,000 square-foot outdoor space is filled with colorful inflatable artworks designed to “spread magic, luck, and friendship” as a playful destination for adults and kids alike. The blow-up playground will also host a series of educational programs for children intended to develop creativity in an artistic environment.

In addition to the towering inflatable guests, you will find the Rainbow City pop-up shop, aptly-named Boxer. Designed by NYC firm Hollwich Kushner, a mutli-disciplinary group specializing in architecture, design, urban development, branding and digital media. Named for its particular size, Boxer is just 8’x8’x6′ and opens horizontally down the center to unveil an unassuming retail space, which peddles t-shirts, stickers, coloring books and many other wonderful wares.

Complementing the area underneath the High Line’s current terminus at 30th Street and 10th Avenue is a Tom Colicchio-crafted beer garden serving site-specific beer from Brooklyn Brewery and an assortment of food trucks including the Kelvin Natural Slush Company.