Hasta La Ideas

“We now hear the richness of vinyl records because we can compare them to CDs. In the same way, the digital camera’s crisp, clean images help us recognize the complexity and warmth of film….We do not always want a faithful representation of reality. Sometimes we yearn for a dream.”

–Hideki Ohmori, owner of Superheadz—the Tokyo-based company behind cult-favorite plastic cameras such as the twin-lens reflex “Blackbird, fly” (pictured above)—in an interview published in the June issue of WIRED.