Hasta La Ideas

“Together with all the evil excesses of the limited editions, they have brought the insight that beautiful materials and attentive production methods do add quality to products. They have also brought the insight that we should not just let local traditions disappear….With the limited editions, the fact that products were not produced in large numbers and that they were so outrageously expensive was rationalized because of the production. But as a designer, you can of course accept the challenge to industrially manufacture larger numbers with greater care, by coupling industrial production with hand finishing, for example, by bringing individuality and character into the industrial process. What the world wants are clear signs of care and scrupulousness.” -Designer Hella Jongerius

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