Hasta La Ideas

In our forthcoming September issue (out next week) we’ve used a variety of different paper stocks throughout the issue for different sections of the magazine. On the first page of each different section a divider explains what stock is being used – and one of the stocks, a 100% FSC certified recycled paper, was supplied with an ‘environmental benefit statement’ outlining the impact of using such a stock for a project: By printing 5,000 copies of an A4 brochure with a four-page cover and 12 page text on such a stock, designers could be reducing their impact as follows: 1,255 kg of landfill; 31,300 litres of water; 3,126kWh of electricity; 21 full-grown trees.

That’s a big impact for a fairly small print job. Are these figures surprising – or are you, as a designer, constantly questioning the environmental impact of what you do?

Being green is now a necessity for any business that wants to be successful. So how do you go about making sure you’re doing what you can in your day to day work? Is your studio or agency green? Tell us how you monitor your carbon footprint or how you reduce energy consumption. Do all of your clients take an interest in how green you are – as a business – and are they keen to ensure that the projects you work on for them are environmentally friendly?

Question of the Week is produced in association with Major Players