Hasta La Ideas

I hate being cold, I hate cold weather, and I hate getting bundled up. So before a recent press trip (for a future Theme Magazine article) up to Jukkasjarvi, in Sweden’s portion of the Arctic Circle, I started poking around NYC camping stores looking for thermals. But my friend Outdoor Tony recommended I buy them in Sweden, assuring me that Swedes produce top-notch cold weather gear.

Research led me to Woolpower AB, a Swedish company that began producing tubular-knit thermals for the Swedish military in conjunction with scientists and cold-weather survival experts nearly 40 years ago. So upon landing in Stockholm I found a store that stocked them, then outfitted myself head-to-toe, like the warm-weather wussy that I am.

Then it was off to the Arctic, to investigate the Ice Hotel and chase reindeer. And after testing the uniquely-engineered Woolpower gear out in subzero conditions, I can firmly say they are awesome! Read on for the review.

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