Hasta La Ideas

Promoting their Spring line,

Pro-Keds recently debuted a short video telling the story of a shoe-based mission. With settings that will look familiar to NYC residents and a Bond-esque soundtrack, the playfully inventive piece follows a cast of characters who at various points throw shoes over a fence, trade them, pluck pairs from lamp posts, and steal them from sleeping subway riders. The madcap upshot, with its saturated colors highlighting the rich hues of the kicks, is one of the more fun examples of branded content we’ve come across lately.