Portigal Consulting helps Netflix find out what people really want
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pMore from Portigal Consulting: Here’s a a href=”http://www.portigal.com/blog/effective-concept-testing-getting-the-answers-you-want-to-hear/”hilarious satire by Portigal consulting/a on the latest user survey released by Netflixmdash;an attempt to determine the hypothetical desirability of bringing instant movies and TV to the iPhone. Maybe less of a rib to Netflix and more to the misuse of the survey format as an effective research tool, Steve Portigal reveals what they might really be asking us./p
pHear more from the Portigal team in the a href=”http://www.core77.com/blog/featured_items/core77_wiretap_portigal_consulting_talk_about_the_analog_human_and_the_digital_machine_16075.asp”first installment of Core77 Wiretap/a, where we listen in on their discussion of the Analog Human and the Digital Machine. Or, just visit them at a href=”http://portigal.com”portigal.com/a. /pa href=”http://www.core77.com/blog/videos/portigal_consulting_helps_netflix_find_out_what_people_really_want_16090.asp”(more…)/a
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