Hasta La Ideas

pimg alt=”placespacemobileinterface.jpg” src=”http://s3files.core77.com/blog/images/placespacemobileinterface.jpg” width=”468″ height=”540″ class=”mt-image-none” style=”” //p

pClaudia Bernett’s ema href=”http://method.com/#/detail/Promo/3″Place, Space and the Mobile Interface/a/em couldn’t be better timed, released in concurrence with the iPhone 4. The essay, the latest installment in Method’s 10th anniversary a href=”http://method.com/#/about/10×10″10×10 series/a, looks at the “new untethered, hyper-connected world” and the consequent opportunities and implications for brands. /p

pAn excerpt: /p

blockquoteWe rely on our mobile devices to facilitate the most fundamental of our daily activities. We use them to communicate via phone, text, and email. They act as our personal assistants and trainers, our music players and day planners. They are our cameras and photo albums. Increasingly, we use them to play games and watch video, TV, and even feature films.

pOur mobile devices track our own activities and achieve our goals. Mobile applications such as iLose help us reach weight-loss goals by tracking what we eat, while the Mint mobile application allows us to manage our finances by tracking our spending on-the-go. The Nike+ experience combines shoe sensors, the iPod, and a web application to create a multi-dimensional running experience that motivates new and seasoned runners alike. We are leveraging our mobile devices to proactively change our own behavior./blockquote/p

pRead the whole piece or download the pdf a href=”http://method.com/#/detail/Promo/3″here/a. /pa href=”http://www.core77.com/blog/business/place_space_and_the_mobile_interface__16811.asp”(more…)/a
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