Hasta La Ideas

Design giant Philips has been awarded a crapload of iF Design Awards (crapload = 22!), beyond the to-be-expected Audio/Video and Lifestyle product categories into the more surprising Health & Care, like their asthma-attack warning device, photo at bottom left.

The “design heritage” section of Philips’ website reminds us that these guys have been around for a while:

As far back as the 1920s, when Philips was just adopting mass production, we understood that to reach consumers everywhere, we first had to properly understand them. Under the leadership of Louis Kalff, Philips advertising, product design and even architecture were inspired by differences in local preferences and customs worldwide.

By the 1960s, Philips was a strong global brand, but there was still a lack of consistency in our product design. As a result, Rein Veersema created the Industrial Design Bureau, and design was elevated to the forefront of the Philips brand.

Read the rest of the story here, and look at the entire list of their award-winners here.

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