Hasta La Ideas

If there’s one promising thing we’ve been hearing about all this recession/depression business is that people are yearning to return to the familiar. Sure, that means spending more time with family and inexpensive camping trips and maybe reading more books and all that lovely heartwarming, “a return to simpler times” stuff, but where our hopes reside is the idea that older or original logos might start coming back into fashion. Perhaps the first indication of this was the announcement that the Philadelphia 76ers have decided to return to the branding they used for almost twenty years, between 1977 to 1996 (which was a close offshoot from their original one that premiered back in 1963). Back in all its red, white and blue, with a fancy type that makes you just want to stand up and sing the Star Spangled Banner (like we just did), it replaces the dull logo they’d been using for the past decade, around the same time a lot of professional sports teams decided that uninspired branding was the way to go. So we applaud you, 76ers, for returning to better times. Now it’s your turn to make things right, UPS.