Hasta La Ideas

French fashion brand Lacoste has enlisted graphic designer Peter Saville to reinterpret its famous crocodile logo for a range of polo shirts.

Lacoste presented Peter Saville with a blank canvas to redesign its L.12.12 polo shirt for the Holiday Collector no.8 range.

Saville chose to keep to the original colours of white polo and green logo, but abstracted the iconic crocodile to adorn the left breast of the shirts.

He created a string of squiggly, spiky and minimal iterations of the reptile, to be used in place of the design that has featured on Lacoste’s apparel since the company first launched tennis wear in 1933.

The logo was kept to roughly the same size and shape, though some designs are more abstract than others. The shirts come in translucent green packaging to match the logo’s colour.

Tennis player René Lacoste, the brand’s founder, was nicknamed The Crocodile after his Davis Cup team captain promised to buy him an alligator suitcase if he won an important match.

Earlier this year Lacoste asked Saville to design a new logo for the brand’s eightieth anniversary, which was used to adorn polo shirts, bags and other apparel.

Saville won the London Design Medal earlier this year and working with Kanye West to design a new visual identity for the rapper. His prints were used on garments and footwear in the Spring Summer 2014 collection by Japanese label Y-3.

This isn’t the first designer collaboration for Lacoste, which previously teamed up with the Campana Brothers to create a range of clothes.

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logo for Holiday Collector polo shirts appeared first on Dezeen.