Hasta La Ideas

London Design Festival 2010: Mark Holmes of Minimalux has launched a new collection of products including a stainless steel knife and spork, a silver and cork pill container (above) and an aluminium mobile.

Above: Pill Tube. Stirling Silver and Cork / Copper and Cork L100xD16xH16mm. Minimalux has reproduced the classic laboratory test tube in sterling silver through the process of electroforming. Supplemented by a cork bung it provides a portable vessel for tablets and pills. The Pill Tube is polished to a mirror finish and hallmarked. It also available in Copper.

Launched online to coincide with the London Design Festival this week, the range aims to combine glass, copper, silver and brass to create a collection of very simple objects with high-quality finishes.

Above and below: Disk Mobile. Solid Aluminium – Precision machined and mirror polished + Swiss Bearings. L150xD40xH150. A simple disc that sits on a desk, static on its side until a flick of a finger makes it effortlessly spin on a discreet hidden axis. As the disc rotates the reflective surface casts shafts of refracted, moving light around the room. Think of it as a mirror, a stress reliever, an aid for thinking or just enjoy it for its formal presence.

See the first Minimalux collection in our earlier story.

See all our stories about the London Design festival »

Above: Conical Vase. Copper, Glass and Silver Vase L85xD85xH150mm. Borosilicate glass has been metalised with layers of silver and copper then mirror polished – the silver is sandwiched between the copper and glass, creating a seductive three-way fusion of materials.

The information below and captions are from Minimalux:

MINIMALUX LAUNCH NEW COLLECTION ONLINE

Minimalux launched a new Collection of products with a world reaching online broadcast from London during the 2010 Design Festival.
On Thursday, September 23rd at 00:01 hrs, the entire 2nd Minimalux collection was shown for the very first time at www.minimalux.com and, in accordance with the brand’s mission to present a truly global launch, Minimalux has also taken the unprecedented step to make the products available for immediate purchase and delivery to any international destination.

Under the creative direction of British designer Mark Holmes, Minimalux is set to present a diverse range of objects and price points- all linked by the constant and enduring company ethos of high production values, beautiful finishing and basic, finely considered form.

Above: Knife & Spork.  18/10 Stainless Steel – Mirror Polished L150xD15xH3 mm & L150xD15xH3 mm. The Knife & Spork have been inspired by and celebrate the forms of common laboratory spoons and the fork/spoon hybrid ‘Spork’. Both utensils are completely flat and linear in profile and have an obvious harmony and formal symmetry akin to chopsticks. They are sold together as a set.

Production methods such as electroforming, casting and tube manipulation together with materials including glass, copper, solid silver and brightly coloured anodized aluminium are used to create candleholders, desk accessories, cutlery and vases – all complementary to the precision machined brass and precious metal pots & containers that are prevalent in the first Minimalux Collection.

The contrasting elements of simplicity and splendour at the heart of the company have been reinforced not only within the design and finishing of the products but also the packaging – striking, efficient and ecologically sound boxes are used to contain the finely finished, lustrous Minimalux products – effectively presenting these premium objects with luxury credentials in an appealing and non-ostentatious way.

Above: U Candleholder. Polished stainless steel or polished Brass L180xD60xH180mm (internal ∅ 25 mm)
This simple U shaped candleholder is formed from a single length of metal tubing, bent 180° and supported at its base by a turned metal disc. The candles provide a seamless continuation of the tubular form.

The new collection aims to provide products with wider appeal and accessibility; thus extending the general reach of the brand and nurturing the visibility of Minimalux products within the marketplace.

Minimalux is a British Company based in London. It has a strict manifesto to design and produce small, modern, finely crafted tableware, desk products and accessories. Founded by designer, Mark Holmes it was launched just 15 months ago during the Salone del Mobile, 2009 in Milan. Since then it has received praise not only for its design contributions but also its timely and considered business approach and operational structure.

It has an identity that is gaining a strong position within the luxury market sector and products that have been endorsed by both trade and media worldwide. In addition to its wholesale trading, Minimalux operates an online retail website. Alongside Holmes, the Minimalux team includes former Established & Sons executive, Tamara Caspersz as Co-Director in charge of Brand Development.

See also:

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Minimalux by Mark Holmes	Modern Times by Tjernberg & Malbert	All our stories from London Design Festival 2010